The Integrated Media Planner facilitates the efforts of his/her team in the timely development and facilitation of the effective and efficient operation of all functions of the accounts assigned. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analysis.
I. RESPONSIBILITIES
• Work with team in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following; National and local broadcast television in traditional and direct response formats, cable television, radio, Outdoor advertising , Local newspaper and magazine (offline & online); Local events ideation and implementation, i.e., local guerilla marketing.
• Work as part of a media planning and buying group, applying media solutions to overall client objectives
• Work with Digital team to integrate Digital objectives and strategies into overall client media plan
• As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service
• Organize, implement and control the day-to-day media planning development process including coordination among assistants.
• Plan traditional media campaign strategy in tandem with interactive media team
• Utilize available traditional media planning tools , other industry research and clients’ historical media activity reports to develop media plans
• Complete assigned areas of the annual media plan(s) in their entirety
• Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)
• Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
• Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
• Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
• Maintain all activity, including requesting and presenting added value and regular status reports (i.e. positioning and post reports on media and added value when applicable) in a timely manner
• Negotiate the print/OOH rates and added value.
• Issue insertion orders from BAP for all print/OOH/internet planned for each market
• Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;
• Understanding of current marketplace conditions,
• Competitive spending,
• Media and Promotional Opportunities
• Invoice Approval and Billing.
II. SUCCESS BENCHMARKS
In Three Months
· Establish a good working relationship with key stakeholders of both internal and external teams
· Learned the day-to-day requirements of assigned clients and have proposed process improvements, as needed
· Proposed, defended, and followed-through on the media strategy, plans, and optimization that address client briefs
In Six Months
· Enhanced processes for media planning and buying, primarily for assigned accounts
· Mastered necessary proprietary and syndicated planning tools
In Twelve Months
· Developed collaborative work with various internal teams of Publicis Media
· Improved on effectiveness and efficiency in ways of working
· Specialized in either one function of the role or one platform being used for assigned clients
