Offer summary
Key responsabilities:
- Develop and implement campaigns to drive leads and sales
- Lead A/B testing and campaign optimization
- Identify new markets and advertising strategies
- Measure and analyze marketing performance
- Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline
- Leading A/B testing strategies and execution across all channels
- Monitoring and optimizing campaigns and programs
- Developing customer personas and knowing their buying preferences
- Knowing the company’s brand and products inside and out
- Assisting in content development to target consumers throughout the customer lifecycle
- Identifying new markets and advertising tactics to encourage business growth
- Measuring and analyzing campaign and marketing success
Directive
Base.com (formerly BaseLinker)
LatamCent
Kantar