Digital Marketing Specialist

Job Summary:

Our company is seeking a versatile and experienced Digital Marketing Specialist to join our team to support the digital businesses. This role will be responsible for managing and optimizing our pay-per-click (PPC) campaigns, analysing digital marketing data, and creating engaging content for our online channels. The ideal candidate should have a strong understanding of PPC, digital marketing analytics, and content marketing strategies to drive growth and improve ROI.

Key Responsibilities:

1) PPC Management:

• Develop, implement, and manage PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and social media advertising.
• Conduct keyword research, ad copywriting, and bid management to maximize campaign performance.
• Monitor and optimize campaign performance on an ongoing basis, adjusting strategies as needed to improve ROI.

2) Digital Marketing Analysis:

• Monitor and analyse digital marketing campaigns, website traffic, and social media engagement to identify trends and opportunities for growth.
• Use web analytics tools (e.g., Google Analytics) to assess the performance of marketing initiatives and provide data-driven recommendations for optimization.
• Prepare regular reports and presentations to communicate campaign performance and insights to internal stakeholders.

3) Content Marketing:

• Develop and execute content marketing strategies, including creating blog posts, social media updates, email campaigns, and other marketing materials.
• Collaborate with internal teams to develop content that aligns with company goals and objectives, while also providing value to the target audience.
• Implement SEO best practices to improve organic search visibility and drive website traffic.

Qualifications:

1. Bachelor's degree in marketing, communications, or a related field.
2. 5+ years of experience in digital marketing, with a focus on PPC, digital marketing analytics, and content marketing.
3. Proficiency in Google Ads, Bing Ads, Google Analytics, and other digital marketing tools.
4. Excellent English written and verbal communication skills, with the ability to create engaging content for various online platforms.
5. Strong analytical skills, with a data-driven mindset and the ability to turn insights into actionable recommendations.
6. Familiarity with SEO best practices and content management systems.
7. Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Notes: 

This position is a hybrid role, requiring one day per week in the office and allowing for remote work from home for the remainder of the week.