SaaS Marketing Specialist

HAMMOQ is leading the resale revolution with advanced AI Automation — our innovative Sorting, Photography, and Listing solutions automate tasks, optimize workflows, and drive revenue growth. Our solution helps clients unleash the true potential of their resale operation.

As a SaaS Marketing Specialist, you will play a pivotal role in driving the success of our subscription-based software solutions.

This dynamic position requires a seasoned marketing professional with expertise in SaaS subscription models, LinkedIn marketing, online reputation management, and compelling copywriting.

Your primary focus will be on developing and executing strategic marketing initiatives to enhance brand visibility, drive subscription growth, and maintain a positive online reputation.

Responsibilities:

SaaS Subscription Marketing:

• Develop and execute strategies to drive SaaS subscription growth.
• Conduct market research to identify trends, opportunities, and competitive positioning.
• Collaborate with the sales team to create compelling subscription packages and pricing models.

LinkedIn Marketing:

• Plan and implement effective LinkedIn marketing campaigns to increase brand visibility and engagement.
• Build and maintain a strong LinkedIn company page presence, optimizing content for the platform.
• Leverage LinkedIn advertising features to target key audiences and generate leads.

Social Media Campaigns:

• Develop and execute engaging social media campaigns on platforms such as Twitter, Facebook, and Instagram.
• Analyze campaign performance metrics and adjust strategies for optimal results.
• Stay abreast of industry trends and implement innovative approaches to social media marketing.

Online Reputation Management:

• Monitor and manage the online reputation of our SaaS products.
• Implement strategies to enhance positive reviews and address customer feedback.
• Work closely with customer support and product teams to resolve issues impacting the company's online reputation.

Copywriting:

• Create persuasive and compelling copy for various marketing materials, including website content, email campaigns, social media posts, and advertisements.
• Ensure consistency in messaging across different channels and campaigns.
• Collaborate with design teams to integrate effective visual elements into marketing collateral.

• Proven experience in SaaS marketing with a focus on subscription-based models.
• In-depth knowledge of LinkedIn marketing strategies and best practices.
• Strong understanding of online reputation management and the ability to navigate customer feedback effectively.
• Exceptional copywriting skills with the ability to tailor messages to different target audiences.
• Experience in running successful social media campaigns across multiple platforms.
• Familiarity with marketing analytics tools to measure and report on campaign performance.
• Bachelor's degree in Marketing, Business, or a related field.
• Excellent communication and collaboration skills.

Benefits:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Work in a collaborative and innovative environment at the forefront of robotics technology.