VP of Digital Product & Optimization

About Us:
Freebird is redefining personal care with our iconic electric head shavers, delivered through a subscription-based model. As we scale globally, we’re seeking a VP of Digital Product & Optimization to lead and transform our eCommerce experience. This role focuses on strategy, innovation, and team building to create a best-in-class website experience.

Role Overview:
The VP of Digital Product & Optimization will own Freebird’s website strategy, building and leading a world-class team to drive continuous improvement. This is a strategic leadership role with direct influence on the company’s global growth trajectory, focusing on CRO, UX design, and operational excellence.

Core Responsibilities:

• Strategic Leadership: Define and execute a comprehensive eCommerce strategy, aligning website goals with overall business objectives.
• CRO Innovation: Oversee a high-impact testing and optimization program to improve conversion rates and user experience.
• Team Leadership: Build and lead a world-class eCommerce team, fostering a culture of innovation, data-driven decision-making, and excellence.
• Website Ownership: Manage all aspects of the website, from Shopify operations to app integrations and site performance.
• International Expansion: Develop localized website strategies to scale Freebird’s global presence.
• Data-Driven Decisions: Ensure trustworthy analytics frameworks and use data insights to inform decisions and measure success.

Requirements

• Proven Leadership in DTC eCommerce: Extensive experience managing and optimizing eCommerce websites for direct-to-consumer brands. Experience with subscription-based models and scaling high-growth businesses is a strong plus.
• Expertise in CRO & Experimentation: Demonstrated success in running high-impact testing programs, including A/B and multivariate testing, with measurable improvements in conversion rates, average order value (AOV), and customer lifetime value (CLTV).
• Data-Driven Mindset: Advanced understanding of website analytics, event tracking, and performance reporting. Ability to turn raw data into actionable insights that drive key business decisions.
• Technical Proficiency: Deep familiarity with Shopify and its ecosystem (e.g., ReCharge, app integrations), front-end development principles, technical SEO, and eCommerce platform operations.
• Strategic Marketing Collaboration: Strong ability to partner with marketing teams to align website performance with broader acquisition and retention goals, driving measurable improvements in traffic conversion.
• International Expansion Expertise: Experience designing and implementing semi-localized experiences to optimize international growth, including managing multi-region strategies for performance and usability.
• Team-Building & Leadership Skills: Proven ability to hire, mentor, and lead high-performing teams, fostering a culture of innovation and accountability. Experience scaling teams to meet the needs of a growing business.
• UX Design & Product Optimization Knowledge: Strong understanding of user experience design principles, customer behavior, and product management, with a focus on crafting seamless and engaging customer journeys.
• Exceptional Communication & Execution: Ability to clearly articulate strategies, results, and data insights to stakeholders while effectively managing multiple priorities in a fast-paced environment.

Benefits

Why Freebird?

• Impact: Be part of a small, nimble team where your contributions will directly influence the success of the business.
• Innovation: Work in an environment where no idea is too crazy, and every experiment has the potential to drive significant results.
• Growth: Join us at a pivotal time as we scale our product offerings globally, with countless opportunities for professional development.
• Ownership: Lead and shape our CRO strategy with the autonomy and resources necessary to succeed.

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best, with the freedom to choose your own location.
• Comprehensive Medical Benefits: Your well-being is our priority, with premium medical plans designed to support your health.
• Competitive Compensation & Bonuses: Enjoy a competitive salary paired with performance bonuses that reward your contributions to our shared success.
• 401(k) with Company Match: Plan for your future with our 401(k) program, which includes a generous company match to help grow your retirement savings.
• Unlimited PTO: Take the time you need with our flexible, unlimited paid time off, allowing you to find balance in work and life.
• Opportunities for Growth: Elevate your career as part of a dynamic brand that fosters upward mobility.
• Join Us on Our Journey: Be an integral part of a fast-growing company, shaping its success and trajectory.

Ready to Apply? If you’re a proven CRO leader with a knack for funnel hacking and a passion for driving results, we want to hear from you. Apply now and join us in transforming the eCommerce experience at Freebird.