at Evernest
Company Overview
Evernest is a full-service real estate and property management company with a national presence and an outstanding reputation. We operate in 30+ of the nation's most investable markets, and with over 13k homes under management, Evernest is recognized as one of the country's largest single-family and small multi-family brokers and property management companies.
We’re on a mission to build something great. Our goal is to manage 25,000 homes by 2024 and 250k homes by 2030. It’s an exciting journey but we can’t do it alone. Evernest is looking for driven individuals who share our vision and are committed to our goals, core values and want to build a better future for our clients and the communities we serve.
Position Overview
The Content Specialist will drive company success by crafting, editing, and publishing stellar, engaging content. This leader will improve results in three key areas: drafting unique, compelling social media copy; exercising ownership over one branch of a cutting-edge, national content strategy; and, ultimately, driving organic lead generation.
Responsibilities
- Crafting Short-Form Social Media Content
- Breathe life into and continuously improve on a national, corporate social media strategy.
- Explore new and unique approaches to writing for social media, including ghostwriting on behalf of subject matter experts, synthesizing complex real estate news and trends, and providing immediate value within posts themselves.
- Perfecting Other Writers’ Long-Form Blog Content
- Create data-informed briefs to guide SEO efforts.
- Utilize AI tools to generate first drafts at scale.
- Oversee 3+ remote, freelance editors. Provide guidance on iterating and improving drafts.
- Complete final edit of all drafts, infusing the Evernest voice and tone.
- Work closely and collaboratively with a team of web developers for blog publishing.
- Generating New Leads
- Monitor social media data and analytics, adapting approach as needed.
- Monitor blog data and analytics, adapting approach as needed.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field (Required).
- 2-5 years of progressive experience in marketing or communications (Required), with at least 1 year in an editor role (Preferred).
- A thorough understanding of AP style (Required).
CORE VALUES
To be considered for this position, you must connect deeply with Evernest’s company core values:
Do the Right Thing - We will always be honest with each other, our residents, and our owners. We operate a truth-based property management company with high levels of accountability, regardless of how it affects us individually or as a company.
Grow Daily - Our team of professionals commits themselves to daily disciplines both inside and outside the office. The positive habits we create in life impact our company and our clients. It’s not an easy business, and there’s no substitute for disciplined habits if you want to remain successful.
Own the Outcome - We will continuously strive for the best way to serve our Owners by frequently updating our processes, pushing ourselves never to be stagnant, and never accepting of the status quo. We are determined to revolutionize this industry.
Win Together - Without sacrificing our core beliefs, we will always put the Team (our Owners, our Residents, and each other) first. Individually, we can only achieve so much; as a team, everyone can meet, and exceed their goals.
Embrace the Grind - Beginning with just 30 houses to more than 14,000, it has taken an extreme amount of hustle and perseverance to grow Evernest. We are committed to whatever it takes to lease each client’s home to a well-qualified resident and manage the day-in and day-out processes that keep them happy.
