Global Consumer Insights - Food Ingredients

This role is responsible for providing the consumer voice for the Food Ingredients business by managing, assessing, designing, executing, analyzing and reporting on the curation and/or discovery of the consumer voice through primary/secondary consumer research, uncovering actionable insights, identifying new opportunities, unlocking growth and driving strategic direction/innovation. The role is responsible for championing an insight-led culture, consumer-centric and data-driven mindset throughout Food Ingredients business and activating the consumer-centric insight and foresight required for IFF to get and stay ahead and maintain relevance in an ever-changing environment. The scope expands across all regions, supporting both internal stakeholders and being customer facing.

Insight Crafting & Activation:

• Maintain familiarization with business priorities, innovation programs, and our portfolio to identify actionable insights.
• Identify significant themes in data analysis, crafting evidence-based actionable and compelling insights.
• Keep abreast of the latest developments related to evolving consumers’ knowledge in specific markets by sharing relevant expertise.
• Serve as facilitator for cross-functional brainstorming meetings on project content.
• Prepare and deliver presentations to internal stakeholders and external customers.
• Provide curated insight reports to identify new commercial opportunities with customers.
• Design and execute insight activation workshops to leverage consumer understanding across internal marketing team members and at customers.

Internal and External Customers:

• Build meaningful relationships and share CI strategy with Regional Marketing teams and cross functional business partners (Regional Presidents, Sales Leaders, BU Leaders, IC&D Leaders), contributing on strategic plans and address business-related critical topics.
• Represent and promote IFF consumer-driven capabilities, know-how and solutions, in strategic meetings with key customers and IFF leaders.
• Form synergistic alliances with key partners (within and/or outside IFF) to facilitate the achievement of strategic goals.
• Strengthen and leverage partnerships/networks within IFF to favor win-win alignments on impactful topics.
• Build external customer relationships through T2T engagement and various innovation events/discovery summits, and key projects.

Project and Data Management:

• Primary consumer research to unlock opportunities in support of regional growth strategies.
• Recommend appropriate research designs by ensuring the learning needs/intelligence gaps are met.
• Explore innovative /new methodologies for front end consumer research.
• Allocate sufficient resources within budget to ensure proper project execution.
• Review content and consistency of Consumer Research Proposals (CRP) Contribute to the preparation of a full range of briefings, reports
• Report findings and recommendations to relevant stakeholders.
• Fully document project work in an IFF branded deck. Upload decks/materials as appropriate to Showpad CI Hub so the work can be leveraged across IFF.

Leadership and Talent Management

• Demonstrate initiative and be the consumer expert globally for Food Ingredients
• Demonstrate a self-driven approach in professional self-development (proactive use of internal training tool to enhance hard and/or soft skills)

Academic Qualification:

BA Degree in Sensory/Consumer Insight, Marketing, Market Research, Human Sciences, Beh Economics/ and/or Psychology. Master’s preferred.

Experience:

Preferably 10+ years of industry experience in consumer science, consumer insight, or sensory & consumer insight. This role requires a high level of autonomy and entrepreneurship, and a high level of maturity and professionalism to manage diverse stakeholders, understand business and take a lead to integrate research into the business.

Fluent English required