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Marketing Analyst

extra holidays

Remote:

Full Remote

Salary:

21 - 21K yearly

Experience:

Mid-level (2-5 years)

Work from:

United States

Offer summary

Qualifications:

Minimum 3 years of experience in marketing analytics., Proficiency in Tableau for data visualization., Strong SQL skills and knowledge of Python., Analytical skills to extract meaningful insights..

Key responsabilities:

Analyze performance of retention campaigns.
Track KPIs and recommend strategies for improvement.
Collaborate with analytics team on data pipelines.
Design and interpret A/B tests.
Create visualizations and maintain dashboards.

Bondora Financial Services SME https://www.bondora.group/

51 - 200 Employees

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Job description

At Bondora, our mission is clear: to empower people to enjoy life more while alleviating the stress of managing finances. Founded in 2008, Bondora has proudly served a diverse community of over 1 million customers for an impressive 16 years.

As a rapidly growing financial technology company, we’re reaching new heights with a bold vision. We’re set to acquire a banking license, unlocking a world of possibilities for our customers. Our investment product is available Europe-wide, and we’re actively expanding our loan product footprint to 11 new countries.

Join us on this journey and let’s build the future of finance together!

What is this role about?

The Marketing Analyst for the Engagement & Retention team at Bondora plays a key role in driving insights and optimizing strategies to maximize customer retention, engagement, and conversion rates. Reporting to the Head of Engagement & Retention, this role involves analyzing customer behavior, tracking lifecycle campaign performance, and supporting the team in improving top funnel completion rates and returning applications. Your expertise in data analysis and visualization will directly influence data-driven decision-making and improve marketing effectiveness.

Your main responsibilities will be:

Analyze the performance of lifecycle and retention campaigns, providing actionable insights to enhance customer engagement and retention strategies.
Track key KPIs, such as returning applications, lifecycle engagement rates, and top funnel completion rates, and recommend strategies to improve performance.
Use SQL, Python, Tableau and Excel to query and manipulate data, exploring customer behavior across different segments to uncover patterns and opportunities.
Collaborate with the analytics team to maintain and improve data pipelines supporting lifecycle and retention campaigns, leveraging dbt, SQL and Python.
Design, analyze, and interpret A/B tests to evaluate the impact of campaigns and new initiatives, ensuring data-driven decision-making.
Create clear, compelling visualizations in Tableau to present campaign performance and insights to stakeholders.
Develop and maintain dashboards that monitor the effectiveness of engagement and retention efforts in real-time.
Work closely with the Engagement & Retention team to align insights with strategic objectives, ensuring data informs decisions on lifecycle journeys and customer communications.
Support cross-functional initiatives by sharing insights with product, marketing, and data teams to improve customer experiences.
Contribute to the development of analytical best practices for lifecycle marketing, improving how data is leveraged for engagement.

What would ensure success in this role?

Minimum 3 years of experience in marketing analytics, with a proven track record of delivering actionable insights for retention and engagement strategies.
Proficiency in Tableau for data visualization and reporting.
Strong SQL skills for querying and manipulating large datasets.
Knowledge of Python and dbt is a plus but not mandatory.
Strong analytical skills to explore customer data, extract meaningful insights, and
identify opportunities for improvement.
Excellent communication and project management skills, with the ability to collaborate
effectively across teams and present insights to stakeholders.

What can you expect at Bondora?

Contribute to Bondora’s ambitious goal of reaching 1BN in revenue. Your skills and efforts will directly impact our growth trajectory and shape the future of our company.
Our employees deserve the best. We recognize our people with a competitive salary and a generous benefits package (5 weeks of vacation, private healthcare compensation, hobby grant, mental healthcare support, share options, and much more!)
We provide an environment that encourages your personal and professional growth. As we constantly evolve and innovate, you’ll have endless opportunities to expand your skills and skyrocket your career.

The next steps

If you have the guts, ideas, and a team vision, apply now!

Our hiring process:

Meet Betti, our Recruiter: Your first interview with Betti will give you a chance to share your experiences and aspirations.
Assessments: Complete our personality and logic assessments to showcase your strengths.
Engage with Markus, our Head of Analytics and Niv, our Senior Marketing Analyst: Impress them with your passion and insights.
Put your skills to the test: Tackle a home task related to the role responsibilities.
Collaborate with Kristjan, our Head of Engagement and Retention and Markus, and Niv again: Discuss your home task with them, showcasing your expertise.
Last meeting with our Chief Marketing Officer Mario at our headquarters in Tallinn.
The celebration begins: If the stars align, receive an offer to join the Bondora team!