Senior Manager, SEO

TITLE Senior SEO Manager
DEPARTMENT SEO 
DIVISION NP Digital Canada 
LOCATION Remote – Canada 

ABOUT OUR COMPANY  
 
NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list. 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.  

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience. 

ABOUT THE OPPORTUNITY  
 
NP Digital Canada is seeking an energetic, passionate, and strategic Senior SEO Manager to support the growth of our rapidly expanding Canadian business. We are looking for an experienced individual with a proven track record of formulating SEO recommendations and producing results.   

In this role you will handle the day-to-day management of SEO accounts. You will be responsible for implementing data-backed SEO strategies to maximize campaign performance and creating and presenting client performance reports.  

You’ll be responsible for assisting our product team in developing standard processes and procedures. This is a roll-up-your-sleeves kind-of position that has serious scope to grow as our business expands.   

You will also help lead client strategy for some of NP Digital's key clients in Canada. A large portion of your time will be dedicated to client support, and deliver. However, we do want this person to have a huge passion for innovation, given that the SEO landscape is constantly shifting.  

You will be responsible for ensuring that both our clients and our team's SEO strategy is working well and delivering industry-leading SEO work by identifying ways to make our SEO practice more effective and efficient, working alongside our Content Manager and SEO members.  

A critical component of this role is the ability to innovate. This includes supporting the overall growth of the business, execution, providing strategic thinking, participating in thought leadership, and contributing to NPD globally with innovative thinking on SEO and AI.    

The ideal candidate for this role is someone with 5+ years of SEO experience, with a strong focus on all components of SEO and content marketing (on-page, off-page, link building, technical, e-commerce, local, international, etc.)   

Last but not least, you should have a clear vision of where the SEO industry is going and contribute to developing new offerings for emerging areas.  

To be considered, candidates must reside and be eligible to work in Canada.

ABOUT THE RESPONSIBILITIES

In this role, you will report directly to the SEO Director and SVP Product and be responsible for SEO strategy with a focus on customer satisfaction.  

Responsibilities include:   

• Develop and establish SEO processes that are repeatable and scalable. 
• Manage daily SEO activities and deliverables to be provided by the client and develop SEO strategies that will help clients reach the objectives.  
• Ongoing optimization efforts to meet client objectives, including SEO audits to identify technical issues, keyword research and mapping, metadata development, on-page, off-page, and SEO content ideation and planning  
• Help clients establish organic search KPIs relevant to their business goals and provide concrete reports to help them achieve those goals. 
• Drive innovation, for example, by developing new offerings and revising existing services and processes by exploring new tools and platforms.  
• Collaborate with cross-functional teams to plan and contribute to the department's SEO strategy and vision and identify KPIs to measure success.  
• Educate clients and internal team on SEO best practices and continuing education about the evolving SEO landscape.

ABOUT YOU 

• Minimum of 5 years in SEO, with extensive experience managing and implementing strategies for both SMB and Enterprise clients, including large and complex SEO campaigns for Fortune 500 brands.
• Demonstrated success in conducting and leading high-impact SEO campaigns across diverse industries and business sizes, leveraging data to drive results.
• In-depth technical SEO skills, including the ability to troubleshoot and resolve technical issues related to CMS platforms, server configurations, page structure, and other common SEO hurdles. Familiarity with HTML/CSS is a plus.
• Ability to identify opportunities and solve problems using data analysis, market research, and strategic insights. Proficient in utilizing analytical tools such as Google Analytics, Adobe Analytics, Ahrefs, Google Data Studio, STAT, BrightEdge, and Google Search Console for data-driven SEO recommendations.
• Good working knowledge of Python to streamline and automate SEO processes, as well as create efficiencies across technical SEO tasks and reporting.
• Proven track record of developing, articulating, and presenting comprehensive digital strategies and SEO recommendations to clients, including C-Suite and executive audiences. Excellent presentation skills, with the ability to convey digital trends and industry insights in clear, compelling language.
• Skilled at independently handling technical challenges and collaborating effectively with IT and data teams to resolve complex SEO issues.
• Contribute to departmental growth by helping develop processes, templates, and best-in-class deliverables. Stay current with industry news, and actively share knowledge and insights with team members, fostering a culture of continuous learning.
• Strong communication and relationship-building skills, confident in engaging with new and existing clients, including presenting recommendations and fielding questions.
• Enthusiastic about educating and mentoring team members, sharing industry trends, and providing training opportunities.

ABOUT YOUR GROWTH  

As an organization we support your growth and development by investing in your learning to advance your career. The person will be the first hire in Canada for this role, and expected to grow and lead the practice as the service and numbers clients grow.  We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes: 

• Associate (typically 0-1 years) 
• Specialist (typically 1-2 years) 
• Senior Specialist (typically 2-3 years) 
• Lead (typically 3-4 years)
• Senior Lead (typically 4-5 years) 
• Manager (typically 5-6 years) 
• Senior Manager (typically 6-7 years)
• Associate Director (7-8 years)
• Director (8-9 years)
• Senior Director (9+ years)

ABOUT OUR BENEFITS   

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:  

• National Anthem Blue Cross medical plans; EPO, PPO and HDHC options available
• Flexible paid time off; 16 weeks Maternity and 6 weeks Paternity leave
• Health Savings with employer contribution, Flexible Spending Accounts, Dependent FSA
• Vision and Dental coverage
• Employer paid short term disability, life and AD&D insurance, as well as Rocket Lawyer
• Voluntary pet insurance for your furry family members
• Voluntary hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office

ABOUT OUR CULTURE  

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big  
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It  
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun  
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.