Head of Marketing D-A-CH | Crypto

Head of Marketing D-A-CH | Crypto

• Fully remote
• Permanent or Full-time Contractor
• Competitive package

About Us:
ClickOut Media is not just a company - it's a thriving ecosystem of diverse talent from around the globe. As a proudly remote-first organisation, we've cultivated an environment where creativity flourishes, collaboration is core, and innovation knows no bounds. With over +850 team members and more than 200 assets, our startup culture fuels our growth, making us a leading force in multi-channel marketing. We specialise in delivering best-in-class SEO & Content solutions to esteemed clients worldwide.

What Makes Us Different:
At ClickOut Media, we thrive in the most competitive search verticals, operate across every major language, and conquer platforms you've probably never even heard of. Our dynamic approach, combined with our fast-paced environment, sets us apart in the industry. We're not just here to meet expectations; we're here to exceed them, every single time. Our relentless pursuit of excellence has been the cornerstone of our continuous success.
 
Job Description:

We are excited to be on the hunt for a talented and motivated individual to join our team as the Head of Marketing to lead the growth and development of our crypto brands across the German-speaking region.

In this role, you will take full ownership of all crypto marketing efforts in the region. You will oversee internal websites, external publishing partnerships, social media marketing efforts, influencer marketing, and paid ads together with the central teams of those departments.

As the D-A-CH lead, you’ll serve as the driving force behind the execution of region-specific marketing strategies to reach our business goals.

Responsibilities:

Marketing Strategy & Ownership:

• Develop and execute a comprehensive marketing strategy for the D-A-CH region across all digital marketing channels.

• Align regional initiatives with global marketing teams and business goals.

Content Production & Management:

• Organize the creation of localized news, evergreen content, and campaigns that resonate with the D-A-CH audience.

• Ensure high-quality, SEO-optimized content is consistently published on websites.

Team Leadership:

• Lead and manage collaborations with cross-functional teams, including paid ads, SEO, social media, and design/developer teams.

Influencer Marketing:

• Identify, onboard, and maintain strong relationships with influencers in the D-A-CH region.

• Develop creative campaigns that effectively utilize influencer partnerships.

Paid Media Collaboration:

• Work with the paid ads team to optimize campaigns and ensure high ROI for regional efforts.

• Coordinate organic and paid strategies for maximum visibility.

Data-Driven Optimization:

• Analyze regional campaign performance, audience engagement metrics, and conversion rates.

• Report results and propose data-driven improvements to the regional marketing strategy.

Brand Positioning:

• Ensure consistent messaging and visual identity across all marketing materials tailored to the D-A-CH region.

• Keep the brand relevant by adapting to market trends and audience preferences.

Qualifications:

• Experience: 5+ years in a leadership crypto marketing role, ideally in a regional or head capacity for a large market like D-A-CH.
• Language Skills: Fluent in German (native level) and English.
• Marketing Expertise: Deep knowledge of multi-channel marketing strategies, including social media, SEO, content, and paid media.
• Leadership Skills: Proven ability to manage teams, delegate effectively, and drive results.
• Industry Knowledge: Familiarity with Crypto market trends and audience preferences.
• Analytical Mindset: Strong ability to analyze marketing data, derive insights, and implement data-driven decisions.
• Project Management: Exceptional people, organizational and multitasking skills.

Preferred Qualifications:

• Familiarity with influencer marketing platforms and tools.

• Familiarity with paid ads and different ad networks.

• Established network of people working in the crypto industry.

Benefits & Rewards

• A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company, prepared to let you shine
• An entrepreneurial environment where you learn more every day (we more than welcome and support people with their own projects)
• Build an organization that continues to diversify its portfolio
• Personal responsibility with a ton of autonomy
• 33 free paid days
• Market-leading remuneration and bonuses available
• An international team with over 35 nationalities
• Fully Remote working (work fully remotely and option for weekly coworker space)
• Additional benefits for permanent employees are available depending on the location

What do we mean by "Fully Remote"

Clickout Media offers you an unparalleled working experience. We are registered in Malta, but you don't have to be. Wherever you are based, and whether you are employed, operate B2B, or are a career freelancer, we will always find a way to work with great people.

Engaging with a worldwide workforce, ClickOut Media brings together world-leading experts in the fields of Tech, SEO, Content, and Product. Our remote approach gives absolute flexibility to our people and exemplifies our philosophy of autonomy and trust.

Diversity is a given to us, and this unique approach allows us to deliver and have respect for the wide variety of people, experiences, and cultures we bring together.

Our recruitment process is as follows:

1. Apply
2. Have an introduction call with our recruitment team
3. Do a test
4. Have a technical interview

Equal Opportunities

ClickOut Media is an equal-opportunity employer welcoming applicants from all backgrounds.