Marketing Executive

Job Title: Marketing Executive 

Location: Remote with visits once per month to Crowthorne House

Brand: Leaders Romans Group 

Salary: up to £30,000  

About Us: 

LRG are an award-winning national property company, who are going through exciting periods of growth and offer tailored training and development programmes at all levels. With over 300 branches across England and Wales we have a reputation for perfection and delivering an outstanding customer experience. Investment in people is built into our culture, and there are opportunities for driven individuals to achieve their career aspirations within the company. 

Job Summary and key responsibilities 

A Marketing Executive with experience in a B2C marketing role and excellent organisational skills, working in a dynamic marketing department to support the company and help achieve initiatives throughout the marketing mix. A varied role that gives broad exposure to all elements of the marketing mix.

Working closely with the Marketing Manager, marketing team and marketing agencies to ensure balanced on and offline coverage for campaigns and messages. A high level of attention to detail and excellent communication skills are required in the role. As well as being someone who can be relied upon, is always willing to roll their sleeves up and get stuck in and is able to work on their own initiative, with a fast-moving team.

The role will include driving brand and tactical campaigns, creating and optimising automated eCRM communications, preparing and analysing marketing statistics, responding to marketing requests, working with the Content & Social Media Manager to increase engagements across our social media channels.

Key Responsibilities: 

• Help drive campaigns and activities that will bring increased leads and brand recall to the company 
• Assist in the implementation of the divisional and group marketing strategies 
• Achieve agreed business targets within budget 
• Ensure quality and consistency of material leaving the department, with a keen eye on the differences between brands 
• Translate a marketing brief into objectives, delivery and measurement and then report on the success 
• Assist with the creation, review, and optimisation of automated eCRM customer journeys (SMS, email, messaging apps) using HubSpot 
• Create best in class eCRM communications to engage with customers to achieve the objective 
• Project management across the company and our agency partners 
• Tracking campaign results 
• Implementing tactical campaigns at short notice 
• Working with suppliers, negotiating terms, and ensuring delivery as required 
• Looking for new approaches and solutions. Raising ideas with the team and then helping see them through 
• Helping ensure the branches / stakeholders have all the tools they need to be able to market themselves effectively 
• Creating content and posting on social media channels, including Facebook, Instagram, and LinkedIn 
• Supporting the marketing department with any requests or marketing initiatives 

What are we looking for: 

• Creative problem solver, self-motivated and enthusiastic approach to achieving objectives 
• Project management skills, being able to work on multiple projects simultaneously, methodical, and organised, ability to prioritise tasks and projects 
• Numerate and commercially aware – knowledge of budgets/KPIs/targets 
• Team player, able to work with multiple business functions to achieve objectives 
• Good eye for design and meticulous attention to detail 

Desirable but not essential:   

• Experience using Canva or similar systems to produce creatives 
• Experience creating email communications and understanding how they fit within the customer journey 
• Experience creating content for social media channels 
• Two years’ experience in marketing 
• Marketing degree or CIM 

What we can offer you: 

• Proven track record for career growth and advancement within the company 
• Market leading training and ongoing professional development  
• Supportive and collaborative team environment 

Benefits: 

• Competitive Salary Package 
• Quarterly and yearly awards including trips abroad 
• Salary sacrifice pension scheme  
• Generous Holiday allowance, increasing by 1 day per year based on service with the option to purchase an additional 5 days holiday per year 

Leaders Romans Group are an equal opportunities employer and encourage candidates of all backgrounds to apply. We look forward to welcoming a dedicated individual to our team who shares our commitment to excellence in the Real Estate Industry. 

Leaders Romans Group does not engage the services of Recruitment agencies for the purpose of hiring. All job openings are managed directly by our Internal Recruitment team. We do not accept unsolicited CVs or candidate referral from Recruitment agencies, and any such submissions will not be considered.