Social Media Specialist

This is a remote position.

Responsibilities:

• Create and manage a content calendar for multiple social media platforms, focusing on Instagram
  

• Design visually appealing posts using Canva and other graphic design tools
  

• Write engaging captions and create hashtag strategies to increase reach and engagement
  

• Monitor and respond to comments and direct messages, fostering community engagement
  

• Track and analyze social media metrics, providing regular reports on performance
  

• Collaborate with the studio owner to promote classes, workshops, retreats, and teacher training programs
  

• Update the studio’s website with new content and event information (no coding required)
  

• Assist in developing and implementing social media marketing strategies
  

• Conduct weekly check-ins with the studio owner for strategy alignment
  

Requirements:

• Proven experience in social media management, preferably in the wellness or fitness industry
  

• Proficiency in graphic design tools, especially Canva
  

• Strong writing and communication skills in English
  

• Understanding of social media best practices and current trends
  

• Ability to work independently and manage time effectively
  

• Familiarity with social media analytics and reporting tools
  

• Basic knowledge of website content management systems (e.g., Squarespace)
  

• Passion for yoga and wellness (personal practice is a plus)
  

Scope:

• Manage social media accounts and potentially the owner’s personal brand
  

• Work 20 hours per week anywhere between 8 AM to 5 PM Eastern time
  

• Collaborate closely with the studio owner on content approval and strategy
  

• Potential to expand role to include basic administrative tasks as needed
  

• Flexibility to adjust role based on the studio’s evolving needs