Senior Manager, Product and Content Marketing at Webgility

Webgility is the leading automation software for multichannel sellers that empowers them to get more done, in less time. We’ve helped over 10,000 retailers and brands automate tedious gruntwork by connecting their ecommerce channels and systems. Founded in 2007, our mission today is still the same – help commerce businesses thrive and win!

Role Overview: Looking to join a high-growth, fun company where you can have a huge impact? We are looking for a dynamic and strategic marketer to lead our Product and Content Marketing efforts. You will play a pivotal role in shaping our market presence, enhancing product messaging, and driving strategic content initiatives that resonate with our customers. The ideal candidate will have a deep understanding of product marketing, excellent writing skills, and seamless stakeholder management.

Key Responsibilities

1. Own Messaging and Positioning

• Develop and refine Webgility’s product messaging and positioning to stand out in a competitive market.
• Ensure cohesive and consistent messaging across all customer-facing touchpoints, including the website, email campaigns, sales materials, and product documentation.
• Craft compelling value propositions tailored to the needs and aspirations of diverse customer personas.

2. Lead Content Strategy and Development

• Co-own MQL and pipeline targets achieved through SEO and thought leadership content initiatives.
• Lead the creation of impactful assets such as web pages, case studies, white papers, blogs, email campaigns, brochures, and help documentation.
• Collaborate with sales teams to design sales enablement resources that effectively communicate Webgility’s features, use cases, and benefits.

3. Identify and Refine new ICP Cohorts

• Conduct customer research and Voice of Customer (VoC) programs to uncover pain points, ideal customer profiles (ICPs), and emerging market opportunities.
• Translate customer insights into actionable marketing strategies and refined product messaging.
• Partner with sales teams to equip them with training, ICP definitions, and updated use-case narratives to enhance outreach efforts.

4. Run Market and Competitive Intelligence

• Monitor industry trends and competitor offerings, including features, pricing, and positioning, to inform pricing and packaging recommendations.
• Provide actionable insights and strategic recommendations to maintain Webgility’s competitive edge.

5. Execute Product Launches and Go-to-Market (GTM)

• Lead the planning and execution of product launches, feature updates, and strategic initiatives for both new and existing customers.
• Define metrics to measure the success of launches and optimize approaches based on data-driven insights..

6. Offer Leadership and Team Development

• Build, mentor, and lead a high-performing team of marketing professionals across Product Marketing and Content Marketing roles.
• Provide clear guidance, constructive feedback, and growth opportunities to foster professional development and team success.

7. Oversee Vendor and Agency Management

• Manage external vendors and agencies to ensure high-quality deliverables and alignment with strategic goals.
• Drive outcomes through effective resource planning and collaboration.

Success Metrics:

1. Messaging & Positioning

• Market Differentiation: Enhanced positioning through competitive analysis, resulting in improved win rates and customer perception metrics.
• ICP Engagement: Effectiveness in identifying and engaging new ICPs, reflected in increased conversions and new segment pipeline growth.

2. Content Performance and Engagement

• Content Effectiveness: Performance of content assets (blogs, case studies, white papers, etc.) in terms of views, downloads, and engagement metrics like time spent and CTA click-through rates.
• SEO Performance: Organic traffic growth, keyword ranking improvements, and SERP visibility driven by SEO-focused content strategies.

3. Demand Funnel Efficiency

• MQL to SQL to Closure Conversion Rates: Improvement in conversion rates through effective sales enablement, development of required sales assets, and and automated marketing nurtures.
• Launch Metrics: Success of product launches measured by adoption rates, feature usage metrics, and customer feedback within the first 90 days of launch.

Qualifications:

• Experience: 5+ years in product and 7+ years content marketing with a focus on organic growth, including 3+ years in a team lead role in B2B SaaS environment targeting SMBs in the US Market.
• Project Management: Ability to manage teams and vendors situated across different geographies, and multiple projects in a fast-paced environment.
• Technical Skills: Strong grasp of SEO principles, blog writing, and webpage copy writing.

Compensation and Benefits:

INR 30 Lakhs Per Annum - INR 50 Lakhs Per Annum base salary (based on experience), 10-20% variable paid quarterly.