Head of CRM (Mexico)

In connection with the launch of a new project, we are looking for a CRM Manager who will play a key role in establishing our CRM and setting up user communication.

Requirements:

•  Minimum 2 years of experience as a CRM Manager in iGaming or Gambling.

• Strong understanding of online casino and sportsbook platforms, as well as user behavior in the industry.

• Proficiency in Customer Journey Mapping (CJM) to design trigger-based and event-driven messaging.

• Experience with the Smartico CRM system.

• Skilled in using analytics tools to monitor and assess campaign effectiveness.

• Ability to segment customer databases, develop personalized offers, and design loyalty programs.

• Knowledge of A/B testing methodologies and data-driven optimization practices.

• Excellent communication skills for collaborating with cross-functional teams.
  

 Responsibilities:

• Develop and implement customer relationship management (CRM) strategies for Online Casino & Sportsbook aimed at retaining customers, increasing engagement, and boosting monetization.

• Create, plan, and execute marketing campaigns for segmenting and personalizing user interactions.

• Set up and optimize triggered and automated email, SMS, and push notifications for various user segments based on behavior and preferences.

• Analyze data on user behavior and activity on the platform to develop individualized offers, bonuses, and promotions.

• Work with analytics to evaluate the effectiveness of CRM campaigns and continuously improve strategies based on data.

• Optimize the customer journey, design loyalty programs, and develop personalized offers to retain VIP players.

• Collaborate with development, marketing, and analytics teams to meet CRM strategy goals and enhance customer experience.

• Conduct regular A/B testing of CRM campaigns to improve engagement and retention metrics.

• Monitor iGaming industry trends and apply best practices to develop competitive CRM strategies.

• Manage the CRM platform and tools for automating marketing activities, including setting up and segmenting customer databases.

We offer:

• Full remote;

• Paid vacation and medical care days;

• Nice and creative gifts for holidays and important employee events;

• Equipment for work;

• The ability to take part in the company’s internal approaches: open negotiations;

• Products and trainings for the development of soft skills;

• Involvement of micro-management, hierarchy, flexibility of praise solutions;
  
  We are looking forward to receiving your CV!