Product Marketing Manager - Customer Marketing

Are you a Product Marketing Manager passionate about delivering exceptional experiences and focused on successful product launches? Do you want to help customers understand the Katana product and the value it brings? If so, your next exciting career opportunity awaits at Katana!

Who we are 

We believe the future is a tech stack of integrated best-of-breed SaaS products, with Katana at the center.

Since 2017, we've given businesses worldwide a live look at their inventory, uniting all the processes and tools they use with intuitive and easy-to-use cloud inventory software. Our customers range from mom-and-pop shops to multi-million-dollar businesses. To date, we raised over $51 million in funding from VC firms and angel investors who, like us, believe the inventory software space needs more love.

Besides great user experience and top-tier customer support, Katana is also industry-agnostic and scalable. The companies that grow with Katana come from almost any industry you can think of, and our software is designed to plug and play with any existing system of tools manufacturers use.

Who we’re looking for

We are seeking a strategic and results-oriented Product Marketing Manager to lead the development and execution of go-to-market (GTM) activities for our products. In this role, you will work closely with cross-functional teams to ensure successful product launches, drive product adoption, and deliver value to customers. The ideal candidate will have and continuously develop a deep understanding of market dynamics, customer needs, and product positioning, with a proven ability to translate these insights into impactful GTM plans.

Your typical week would include:

• Go-to-Market execution: Develop and execute comprehensive GTM activities for product launches, ensuring alignment with business goals and target audience needs. Define and communicate clear positioning, messaging, and value propositions that resonate with Katana’s customers.
• Cross-Functional Collaboration: Work closely with product management, marketing, and customer success teams to align product launch objectives and deliverables. Facilitate communication between teams to ensure seamless execution.
• Product Launch Execution: Develop the messaging and assets required for the execution of product launches, including blog posts, customer materials and in-product messaging.
• Customer Communications: Manage a calendar for customer-facing communication to ensure a consistent and effective cadence of communication flow to our customers.
• Performance Measurement and Optimization: Define KPIs for GTM activities and track their effectiveness in driving product awareness, adoption, and revenue. Continuously refine GTM strategies based on data and feedback.

You’re the perfect fit if you

• Are strong background and experience (at least 5+ years) in a role focused on go-to-market strategy and execution within the SaaS industry
• Have demonstrated success in managing complex product launches, from strategy development to execution.
• A deep understanding of market research techniques, competitive analysis, and customer insights.
• Have experience with user onboarding tools such as Userpilot, Appcues, Chameleon, Intercom or similar (bonus points for Intercom).
• Are familiar with marketing automation tools and CRM systems.
• Have experience with product and behaviour analytics tools like.
• Ability to thrive in a fast-paced environment, manage multiple priorities, and meet deadlines.
• Have excellent communication skills in English (oral and written).
• Have a collaborative team player with the ability to work effectively in cross-functional environments.

What we offer

• Opportunity to have a real impact at a global growth company and the chance to drive change in the inventory products space
• Opportunity to work with an enthusiastic and talented global team
• A competitive salary and employee stock option program (we want everybody to feel engaged and share the fruits of our collective effort)
• Flexible and remote working options (we’re a results-driven team)
• A team vibe to keep you smiling even on the rainiest days
• Health & wellness package of your choice