Manager, Strategic Engagement Marketing, Specialty - Congresses

Remote role but must live near a major airport.

The Manager, Strategic Engagement Marketing, Specialty – Congresses role is charged with ensuring a high quality and customer engagement focused presence at medical congresses in support of specialty brand missions to serve patients. This position requires strategic thinking, leadership, cross-functional collaboration, planning and organizing skills. This individual will work closely with brand marketing in the SBU to manage and execute our promotional presence at various congresses. This is a marketing role and will require abiding by all marketing policies and maintaining appropriate coordination with medical, compliance, legal and regulatory guidelines. Reports to the Director, HCP Engagement. 

Job Responsibilities:

• Manage the execution of our congress marketing strategy and tactics in order to effectively and meaningfully educate and engage with our customers through in-person and virtual congress presence
• Collaborate on development of the commercial congress strategy, in partnership with marketing, medical and sales leadership
• Own the supplier relationships to manage logistics of booth construction and transportation, facilitate pre-congress training, and execute delivery of congress content, including key day-to-day congress operations and sales force support
• Leverage data and analytics to inform and improve future execution and build performance metrics for leadership
• Bring forward innovative ideas and lead agencies to ensure that promotional booth content is delivered in an engaging and forward-looking fashion
• Measure and leverage customer experience data to determine opportunities to optimize customer journeys, including identification of innovation and ’test and learn’ opportunities
• Manage budgets and closely monitor performance, ensuring efficient delivery of all programs.
• Other duties as assigned

Why You?

Basic Qualifications:

• Bachelor’s degree
• 5+ years of work experience in one or more of the following: field sales, product marketing, or medical / clinical experience in the same or related therapeutic area within the pharmaceutical / biotech industry
• Experience working in the Specialty (e.g., Respiratory Biologic and/or Immunology) biologic marketplace
• Valid driver's license
• Ability to travel ~40% throughout the US for meetings/trainings/programs as necessary
• Must live near a major airport

Preferred Qualifications:

• Marketing and or sales management experience
• Understanding and experience working across an organization to engage effectively with HCPs
• Demonstrated leadership skills
• Ability to present ideas effectively to individuals or groups, targeting presentation to the needs of the audience
• Strong project management experience, including superior analytical and planning skills.
• Ability to manage multiple projects simultaneously
• Demonstrated strong orientation to ethics and compliance
• Ability to assemble and lead cross-functional teams toward a shared vision of success
• Ability to deliver agreed objectives under tight timelines

#LI-GSK

Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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