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Digital Marketing Manager

Remote:

Full Remote

Salary:

2 - 2K yearly

Experience:

Junior (1-2 years)

Work from:

Indonesia

Offer summary

Qualifications:

Bachelor’s degree in Marketing or related field, 1 year of experience in marketing, Expertise in digital marketing platforms, Proven experience in marketing leadership role.

Key responsabilities:

Manage brand campaigns for awareness and engagement
Oversee digital marketing efforts across multiple channels

IBMC Human Resources, Staffing & Recruiting Scaleup https://ibmc.id/

51 - 200 Employees

See more IBMC offers

Job description

We are seeking a Digital Marketing Manager with a strong background in both marketing strategy and design to lead our efforts in driving brand awareness, and advertisement

Tasks

Manage brand campaigns that drive awareness, engagement, and customer loyalty.
Lead the planning, execution, and optimization of integrated marketing campaigns that align with brand objectives and KPIs.
Conduct A/B testing to optimize ads, messaging, and landing pages, continuously iterating and refining strategies based on results.
Oversee digital marketing efforts across channels such as social media, SEO/SEM, Google Ads, Facebook Ads, and more.
Implement SEO strategies to improve organic search rankings and visibility. Stay updated on industry trends and algorithm changes to optimize SEM efforts.
Utilize Google Analytics and other tools to track and report on campaign performance, optimizing strategies to enhance ROI.
Work with external partners to maximize campaign reach and effectiveness.
Ensure consistency in brand messaging across all platforms and materials, maintaining a cohesive brand identity.
Manage the marketing budget efficiently to ensure maximum ROI while staying within budget constraints.
Adjust campaign strategies as necessary to remain within budget and achieve business goals.

Requirements

Minimum 1 year of experience working for western company and marketing market (e.g. European and US), Indonesian only experience is not needed
Perfect English skills for communicating effectively in the international market.
Expertise in using digital marketing platforms such as Google Analytics, Google Ads, Facebook Business Manager, and social media ad platforms (Instagram, Facebook, TikTok, etc.).
Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA or relevant certifications would be an advantage.
Proven experience in a Marketing leadership role, with a deep understanding of landing page optimization and effective advertising strategies.
Proven track record of executing successful marketing campaigns that drive customer acquisition and engagement.
A creative mindset with strong strategic thinking abilities, able to develop innovative and effective marketing solutions.
Exceptional communication and interpersonal skills, with the ability to collaborate efficiently with internal teams and external partners.
Strong analytical skills, capable of interpreting data and turning insights into actionable marketing strategies.
Experience in A/B testing, conversion rate optimization (CRO), and using marketing automation tools.
Solid understanding of SEO best practices and experience in implementing strategies to improve organic search rankings.