Senior Marketer - Webinar Growth Specialist (Personal Development Focus)

Our client is a dynamic entrepreneur in the personal development industry who has authored a book and is launching a coaching business. The focus is on delivering impactful online webinars to help individuals achieve personal growth and transformation. As a Senior Marketer, you’ll play a pivotal role in driving attendee growth for these webinars through strategic marketing funnels and collaboration with technical teams to build seamless digital experiences.

What will you do? Primary Duties: Webinar Growth and Funnel Strategy:

• Design, implement, and optimize end-to-end marketing funnels to attract attendees for live and on-demand personal development webinars.
• Develop targeted campaigns across multiple platforms to maximize registrations and attendee engagement.
• Analyze and refine funnel performance to achieve conversion targets and ROI goals.
  
  

Collaboration And Execution

• Work closely with the IT team to create and optimize high-converting landing pages and registration systems.
• Collaborate with content creators and designers to ensure cohesive branding and compelling messaging.
• Oversee email sequences, ad copy, and retargeting campaigns to drive conversions at every stage of the funnel.
  
  

Audience Targeting And Engagement

• Conduct market research to define and segment the target audience.
• Implement strategies to build and nurture an engaged community of potential webinar attendees through social media, email marketing, and other digital channels.
• Utilize A/B testing and data analytics to refine messaging, targeting, and campaign effectiveness.
  
  

What are we looking for? Work Experience: Required:

• 5+ years of experience in marketing with a focus on webinar growth, funnel building, or personal development events.
• Proven track record of generating B2C webinar attendance and increasing participant engagement.
  
  

Preferred

• Experience in the personal development or coaching industry.
• Familiarity with webinar tools (e.g., Zoom, GoToWebinar) and funnel platforms (e.g., ClickFunnels, Leadpages).
  
  

Behavioral Attributes

• Entrepreneurial mindset with the ability to work autonomously.
• Strong analytical and problem-solving skills.
• Creative thinker who can tailor campaigns to the unique needs of personal development audiences.
  
  

Technology/Certification

• Proficiency in marketing and analytics tools such as Google Analytics, HubSpot, and email marketing platforms.
• Certification in Digital Marketing, Funnel Building, or Growth Hacking is a plus.
  
  

Educational Background

• Bachelor’s degree in Marketing, Communications, Business Administration, or related fields (required).
  
  

Skills Test/Portfolio: Interested applicants may be required to share case studies or a portfolio showcasing webinar growth strategies and successful funnel implementations.