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Google Maps / Local SEO Specialist

Remote: 
Full Remote
Work from: 

Offer summary

Qualifications:

Proven experience in Google Maps SEO, Deep understanding of local SEO practices, Analytical mindset for interpreting data, Proficiency with tools like BrightLocal and Moz Local.

Key responsabilities:

  • Manage and optimize Google Business Profiles (GBP)
  • Conduct local SEO strategy and execution
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Remote Staff SME https://www.remotestaff.com.au/
501 - 1000 Employees
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Job description

JO 15263 | Google Maps / Local SEO Specialist for a Digital Marketing Agency

Status: Part-time (will transition into Full-time, depending on performance)

Working Hours: Monday - Friday, 12:00 - 4:00 PM or 4:00 - 8:00 PM (Sydney Time)

Why choose Remote Staff?

100% Work from Home. No office-based setups. Manage your time efficiently and enjoy work-life balance.

15+ years in the remote work industry. We’ve helped more than 8K Filipinos establish virtual careers with international clients since 2007.

Competitive and negotiable compensation (depending on skill level & experience)

100% coverage on Government Contributions Remittance* to SSS, Philhealth, and Pag-ibig. Traditional employment set-ups cover only 50%, while you shoulder the other half as a salary deduction.

  • Terms and conditions apply.

Responsibilities Google Business Profile (GBP) Management

  • Set up, claim, and verify Google Business Profiles (GBP) for clients.
  • Optimize GBP profiles with accurate and consistent NAP (Name, Address, Phone) details, compelling descriptions, products, and services.
  • Create GBP Mini-Websites tailored to the client’s brand and services.
  • Develop and implement strategies to increase Google Map Pack rankings and organic traffic.

Local SEO Strategy and Execution

  • Conduct in-depth local keyword research and market analysis to identify ranking opportunities.
  • Build and maintain accurate citations across authoritative local directories.
  • Monitor and analyze local search performance to identify and address improvement areas.
  • Perform competitive analysis to uncover key tactics and implement best practices for superior rankings.

Content and Media Optimization

  • Optimize client-provided photos and videos for enhanced local SEO performance.
  • Craft engaging and optimized Google Posts to boost audience interaction and visibility.
  • Leverage structured data and schema markup to improve search engine understanding and rankings.

Authority Building and Trust Signals

  • Promote optimized media and content to establish authority across relevant platforms.
  • Ensure all citations and local listings reinforce credibility and rankings by maintaining accuracy.

Reporting and Analysis

  • Provide comprehensive reports detailing rankings, traffic insights, and completed actions.
  • Continuously monitor updates to Google Maps algorithms and adapt strategies accordingly.
  • Offer actionable recommendations for ongoing improvements to sustain competitive advantages.

Requirements Skills And Expertise

  • Proven experience in Google Maps SEO and GBP management.
  • Deep understanding of local SEO practices, including citation building, review strategies, and on-page SEO techniques.
  • Analytical mindset for interpreting local search data and making data-driven decisions.
  • Proficiency with tools like BrightLocal, Moz Local, Ahrefs, and Yext for citation and SEO management.
  • Basic knowledge of content creation tools for visual optimization.
  • Strong organizational skills to manage multiple client campaigns effectively.
  • Experience working in a digital agency environment, managing a high volume of client accounts (30-40 clients monthly).
  • Familiarity with structured data implementation and advanced local search algorithms.
  • Excellent communication skills for client interaction and strategy explanation.

Note: Please prepare your Government IDs (TIN, SSS, Philhealth, Pag-ibig) as part of the application and placement process. In the event of placement to a contract with a client, you will be required to submit a copy of your BIR 2303 (Certificate of Registration) as part of compliance with government regulations.

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Analytical Skills
  • Organizational Skills
  • Communication

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