HCP Marketing Manager (Remote/Flexible)

Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom and healthier lives through the use of our Omnipod® product platform. In the last two decades we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.

Insulet Corporation is one of the fastest growing medical device companies thanks to the global success of the Omnipod® Insulin Management System in reducing the daily burden for people living with diabetes.

This role is part of the International Marketing and Sales Excellence (IMSE) team.  The person will work in close collaboration and across the HCP Marketing, Consumer Marketing and Sales Excellence teams.  This person will also build and contribute to a strong team culture focused around commitment, inspiration, passion and achievement.

The Marketing Manager, International HCP Marketing position is responsible, working with the International Marketing team, to develop & implement regional marketing programmes which drive awareness & recommendation for Omnipod amongst Healthcare Professional groups which are involved in caring for people living with Type 1 diabetes across the markets in the International Region (all global markets excluding USA).

The primary objectives of the role are to support the growth of the customer base through the launch of Omnipod 5 in international markets, as well as helping drive new customers starting on Omnipod & minimizing user attrition across the diverse markets of the International region.

This position will work very closely with rest of the International Marketing Team, as well as the Global Marketing teams, Country Marketing, Legal, Medical, Regulatory & agency partners.

Responsibilities

• Works with internal partners to support the development of coherent marketing strategies and annual marketing plans.
• Works with internal partners & external agencies to develop engaging content for marketing communications targeted at HCPs
• Provides strong support for the markets in the International region by supporting the implementation of regional/global campaigns & scaling best practices across the region.
• Support international markets launching Omnipod 5 by developing and executing launch activities, launch toolkits alongside consistent brand identity.
• Accountable for developing and supporting the execution of the strategic plan, annual plan, and product launches for HCP audiences
• Support digital launch activities, toolkits and digital education events

Preferred Skills & Competencies:

• Strong communication, leadership and collaboration skills are required with proven ability to build and maintain relationships with a diverse group of people and across the organisation.
• Ability to work cross functionally and align others behind a programme or activity
• Outcomes & action oriented
• Ability to take ownership and accountability for wide-ranging project needs
• Ability to deliver programmes on time & on budget.
• Ability to analyse data to assess performance & impact
• Strong prioritization skills – able to focus effort & budget on areas which generate the biggest impact on the business
• Demonstrated ability to manage concurrent, complex and projects required

Education and Experience

• Bachelor's degree required (with a concentration in Marketing preferred).
• Demonstrated experience marketing to HCPs preferred.
• Experience with Digital Marketing in the healthcare environment
• Experience working within a regional or global team preferred.
• Prior experience of working within the Diabetes industry preferred.
• Prior experience of developing communications within a regulated environment (eg. Pharmaceuticals, Medical Devices, Consumer Healthcare).
• Experience working with Veeva Vault and/or Salesforce would be an asset.
• Fluent in English – and 1 additional language (e.g. German, French or Spanish).

Travel

• This is a regional role, across multiple geographies, so periodic travel will be required – this will be to attend meetings in key markets, attend trade shows/conferences, join sales teams on HCP calls or attend research.
• Travel is estimated at 25% but will flex depending on business needs

Additional Information

• The position can be 100% remote, hybrid or in-person at one of our European Offices in UK, France, Germany or Netherlands.

(Remote/ Flexible): This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired)

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