Who we are:
Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.
We support 100% remote work for this role!
We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
The Paid Social Strategist plays a crucial role in formulating, executing, and optimizing paid social campaigns across various platforms. Leveraging your expertise, you will drive strategies aligned with client objectives and industry best practices to achieve campaign success.
As the Paid Social Strategist you will:
Strategic Planning: Develop comprehensive paid social strategies in alignment with client goals and market trends. Collaborate with cross-functional teams to ensure cohesive marketing efforts.
Campaign Execution and Optimization: Oversee the execution of paid social campaigns, including setup, optimization, and performance tracking. Implement strategies to enhance audience targeting, ad creatives, and bid management.
Data Analysis and Insights: Utilize analytical tools to interpret campaign performance data. Derive actionable insights and provide recommendations to optimize campaign efficiency and ROI.
Client Collaboration: Serve as a primary point of contact for clients, understanding their objectives, and translating them into effective paid social strategies. Provide regular updates, reports, and strategic recommendations to clients.
Innovative Approaches: Research and implement cutting-edge techniques and trends in the paid social landscape. Introduce new ideas and approaches to continually enhance campaign performance.
Cross-Functional Collaboration: Work closely with other marketing teams to ensure a seamless integration of paid social strategies with overall marketing initiatives.
Adherence to Best Practices: Stay updated with industry standards, platform changes, and algorithm updates. Implement best practices to maintain campaign relevance and effectiveness.
Professional Qualifications:
Bachelor's degree in Marketing, Advertising, Business, or a related field.
5+ years of proven experience in executing and managing paid social campaigns.
Proficiency in social media advertising platforms (Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc.).
Strong analytical skills and experience in data-driven decision-making.
Excellent communication and presentation abilities.
Ability to multitask, prioritize workloads, and meet deadlines in a fast-paced environment.
Certifications in social media advertising platforms (e.g., Facebook Blueprint) are a plus.
FLSA Classification: Exempt
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Benefits:
Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off. On top of that, we have 17 paid holidays and company-wide shutdowns, fittingly named Owning Our Offline (OOO), to give us all a chance to collectively log-off and step away from our desks together. Above industry standard work-life balance is something we’re proud of, and it’s one our most loved benefits from Tinuitians year-over-year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Thankful giving, Equity
Learning and Development: Mentor program and more
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
