Social Media Manager

Who we are: 

We are a full-Service agency & content Studio helping companies to thrive through strategy, creative, technology services, and human talent.

Job purpose:

The Social Media Manager will develop, implement, and manage social media strategies to engage audiences, drive brand awareness, and promote our clients’ unique identities across platforms. This role will execute content creation, community management, and paid media across key social media networks, including Meta (Facebook and Instagram), LinkedIn, and TikTok. The ideal candidate is a proactive, trend-savvy individual with strong bilingual (English and Spanish) copywriting skills and a keen understanding of both local and global social media trends within our clients’ industries

Job details: 

• Location: 100% Remote – Open to candidates based in Nicaragua.
• Schedule: Monday to Friday, 8:00 AM to 6:00 PM Nicaragua Zone
• Contract: Full-Time professional services agreement.
  
• Availability: Immediate start required
• Language Proficiency: Spanish: Native / English: C1+ reading, writing, and conversation.
  
• Reports To: Creative Services Director 

Key Responsibilities:

• Content Creation and Copywriting: 
  • Deliver high-quality, engaging content that resonates with target audiences and aligns with each client’s brand. 
    • Plan, create, and schedule original content (posts, images, videos) tailored for each social platform. 
    • Write engaging, on-brand copy in English and Spanish for social posts, ensuring linguistic accuracy and cultural relevance. 
    • Collaborate with creative teams to ensure cohesive visuals and copy across all content. 
• Research and Trends Analysis: 
  • Keep social media content fresh, relevant, and aligned with current industry trends. 
    • Conduct ongoing research to stay updated on social media trends, platform updates, and best practices. 
    • Identify and analyze global and local trends relevant to clients’ industries, finding ways to incorporate these trends into social content. 
    • Monitor competitor social media activities and analyze content performance to identify opportunities for differentiation. 
• Community Management: 
  • Build and nurture an active, engaged online community for clients’ brands. 
    • Manage daily interactions across social media channels, responding to comments, messages, and customer inquiries promptly and professionally. 
    • Facilitate conversations with followers to maintain positive engagement and foster loyalty. 
    • Monitor and address any brand-related discussions, questions, or potential issues on social channels. 
• Paid Media Management and Execution: 
  • Execute effective paid media strategies to reach target audiences and drive measurable results. 
    • Develop and manage social media ad campaigns on Meta Business Manager, LinkedIn, and TikTok for Business. 
    • Optimize ads based on performance data, adjusting targeting, budgeting, and creatives to maximize ROI. 
    • Collaborate with clients and internal teams to align campaign objectives with broader marketing goals. 
• Social Media Analytics and Reporting:
  • Measure and report on social media performance to guide strategy and demonstrate ROI. 
    • Use social media analytics tools such as Sprout Social, Hootsuite, or Buffer to track KPIs, analyze engagement, and identify content performance trends. 
    • Generate monthly reports on social media metrics, providing insights and recommendations to improve future campaigns. 
    • Monitor and interpret engagement metrics to refine strategies and improve content relevance. 
• Cross-functional Collaboration and Project Management:
  • Ensure seamless execution and alignment of social media strategies with other departments. 
    • Collaborate with marketing, creative, and account management teams to align social media activities with broader client goals. 
    • Use project management tools such as Monday.com, Asana, or Notion to plan, track, and report on content schedules and campaigns. 
    • Manage timelines, workflows, and resources for social media campaigns, ensuring timely and effective execution. 

Required Academic Background:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred.

Required Skills and Experience:

• Minimum of 5 years of experience in social media management or a related field. 

• Proven expertise in content creation, copywriting, and community management. 

• Fluency in English and Spanish, with exceptional writing skills in both languages. 
• Skilled in creating high-quality, engaging, and on-brand visual and written content.

• Hands-on experience with Meta Business Manager, TikTok for Business, and social media analytics tools (Sprout Social, Hootsuite, Buffer, etc.). 
  

• Familiarity with project management tools such as Monday.com, Asana, or Notion. 
• Ability to manage multiple campaigns, stay organized, and meet deadlines.
• Experience collaborating with cross-functional teams (e.g., marketing, design) to drive initiatives forward.
• Proficiency in Microsoft Office Suite.
• Demonstrated ability to track, analyze, and report on social media metrics to measure performance and derive actionable insights.

Core Competencies:

At our company, we believe that success is not just about technical proficiency but also how you work with others and approach challenges. As part of our team, you’ll be expected to demonstrate the following key competencies:

• Creativity and adaptability: Ability to craft engaging, on-trend content and adjust to changing platform and audience trends. 
• Communication and interpersonal skills: Strong ability to engage with online communities and collaborate with internal and external teams. 
• Analytical thinking: Proficient in interpreting data and turning insights into actionable strategies. 
• Time management and organization: Skilled at managing multiple projects and timelines in a fast-paced environment. 
• Proactivity and problem-solving: Anticipate challenges and take the initiative to solve issues or adapt strategies as needed.

Key success metrics

• Growth in followers and engagement rates across assigned social media platforms.
• Effective management of paid media budgets with measurable ROI.
• Positive client feedback and achievement of social media goals.
• Timely and successful execution of campaigns, with consistent content scheduling

How to apply: 

If you are excited about creating impactful solutions and working with a passionate team, please should complete the following application requirements:

• Submit Your CV: Attach a current and comprehensive CV that outlines your relevant experience, skills, and education.
• Provide a Portfolio: Include a link to a portfolio showcasing your social media work, content creation, and copywriting. A Behance link or similar platform (e.g., personal website, Dribbble) is preferred.