Campaign Marketing Lead

Your Challenge::

At HIMSS, we are a catalyst for change in the health and wellness ecosystem. As one of the largest and most experienced global healthcare associations, it is our responsibility to lead this revolution. Our mission is to reform the global health ecosystem through the power of information and technology. Our staff, nearly 250 world-wide, are vital to achieving that mission. We are looking for team members who are curious to ask “What if…?” and have the tenacity to fight for the change we believe in. Join HIMSS to be part of the transformation of health and wellness.

Position Purpose:

As a Campaign Marketing Lead, you will be responsible for planning, executing and managing marketing campaigns to drive brand awareness, customer engagement and support our business objectives. You will be responsible for the overall campaign management, including market research, target audience segmentation, content development and execution, digital marketing campaign performance and tactical recommendations. You will also collaborate with cross-functional teams and leverage your expertise in marketing strategies to drive results.

You will work with a diverse and talented team, leverage cutting-edge marketing tools and technologies and contribute to developing impactful, audience-focused marketing campaigns. This is an excellent opportunity for a results-driven marketer, who is passionate about executing unique marketing initiatives. We are also committed to fostering a collaborative, innovative and inclusive work environment.

Essential Functions:

• Develop and execute integrated marketing campaigns aligned with business objectives, target audiences and budgets.
• Collaborate with cross-functional teams (product marketing, sales, digital marketing, product management) to create compelling marketing collateral that aligns with the brand's tone and positioning.
• Conduct market research and analyze consumer insights to identify target audience segments, preferences and behaviors.
• Track campaign performance, analyzing data and metrics and providing actionable insights and recommendations for campaign optimization across the entire marketing and sales funnel.
• Leverage digital marketing channels to maximize campaign reach and engagement.
• Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI.
• Work with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion.
• Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations.
• Identify opportunities for campaign improvements and implement strategic adjustments as needed,
• Stay updated with the marketing trends, technologies and best practices to drive campaign innovation. 

• A Bachelor’s degree in Marketing, Communications or a related field, MBA a plus
• 5+ years’ experience in B2B integrated marketing or campaign program management
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.  Experience with Monday.com a plus.
• Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.
• Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, post schedulers and web analytic tools.
• Strong understanding of marketing principles, campaign development and digital marketing channels.
• Proficiency in using analytics tools to measure and optimize campaign performance.
• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
• Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the market.
• Knowledge of marketing automation platforms and CRM systems for campaign execution and lead management.

• Diverse, collaborative, and winning team environment.
• Flexible working arrangements, opportunity to work hybrid.
• Comprehensive healthcare coverage.
• Generous paid time off, including time off to volunteer!
• Wellbeing programs to support all of your emotional, physical, and financial needs
• Emphasis on continuous learning and development.

Are you a Changemaker?

Together, we’ll do amazing things for healthcare.

HIMSS is an Equal Opportunity Employer: Vets/Disabled

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