Email Marketing Specialist

This is a remote position.

Job Overview:

As an Email Marketing Specialist, you will be responsible for driving revenue growth through the development and execution of targeted email campaigns. This role is focused on using data-driven strategies to build high-converting email funnels, increase customer lifetime value, and ultimately boost sales for our beauty brand. Your expertise in email marketing automation, customer segmentation, and persuasive content creation will play a critical role in our continued success.

Key Responsibilities:

• Revenue-Driven Campaigns: Design and execute email marketing campaigns that directly contribute to revenue growth, including product launches, promotional offers, and seasonal campaigns.
  
• Customer Segmentation & Personalization: Segment email lists effectively based on customer data (purchase history, browsing behavior, demographics) to create personalized, high-converting campaigns that resonate with beauty customers.
  
• Email Automation & Conversion Funnels: Build and manage automated email sequences (e.g., welcome series, abandoned cart recovery, post-purchase follow-ups) designed to increase conversions and drive repeat purchases.
  
• Content Strategy: Write compelling subject lines, persuasive copy, and strong calls-to-action that encourage engagement and maximize sales.
  
• Performance Optimization: Use A/B testing, data analysis, and performance metrics (open rates, click-through rates, conversion rates) to optimize campaigns for revenue generation and profitability.
  
• Cross-Functional Collaboration: Work with design, content, and product teams to ensure emails align with the overall brand messaging and deliver value to customers.
  
• Trend Awareness: Stay on top of email marketing trends and best practices, particularly within the beauty industry, to ensure campaigns are fresh, innovative, and effective in driving revenue.
  
• Revenue Tracking & Reporting: Monitor and report on email campaign performance, tracking key metrics to assess ROI and recommend improvements that will drive higher revenue.
  

Requirements

Requirements:

• Proven track record of using email marketing to drive revenue, preferably in the beauty or eCommerce industry.
  
• Deep understanding of email marketing platforms (e.g., Mailchimp, Klaviyo) and eCommerce tools.
  
• Experience in creating email automation workflows that convert (e.g., abandoned cart, welcome emails, upsells, etc.).
  
• Strong copywriting and content creation skills with the ability to craft compelling messaging that converts.
  
• Solid understanding of data analysis and A/B testing to continuously optimize campaign performance for revenue growth.
  
• Knowledge of HTML and CSS for customizing email templates is a plus.
  
• Experience working with eCommerce platforms such as Shopify is preferred.
  
• Ability to juggle multiple projects, deadlines, and campaigns in a fast-paced environment.
  

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
  
• 3+ years of experience in email marketing, with a focus on revenue generation.
  
• Experience with segmentation, personalization, and optimization of email funnels.
  
• Familiarity with the beauty industry and consumer behavior in the DTC space.
  

Benefits