About the Role: We are looking for a Global B2B Content Marketing Specialist to join our team. In this role, you will be responsible for developing and implementing comprehensive content marketing strategies that align with PharmBIO’s business-to-business (B2B) marketing objectives to boost awareness for our products portfolio, drive customer engagement, and support sales objectives across regions. This role requires a deep understanding of B2B content marketing, social media platforms, and the ability to create compelling content tailored to the professional audience. The Global B2B Content Marketing Specialist will collaborate with cross-functional teams to support lead generation, build key relationships, and establish the organization as an industry thought leader. This role is both hands-on (execution) and strategic in nature.
This is a remote position, and you can work from home in most locations within the United States with a preference of being located in the Eastern time zone.
Responsibilities:
- Work with regional sales teams, product specialists, key stakeholders, agencies and partners to conceptualize, recommend, develop and implement content marketing strategies to generate demand, influence purchase decisions, and increase awareness for our products/brands
- Develop tactical content marketing plans and drive them to completion; tactical areas include advertising, public relations, channel marketing, website content, promotions, and trade events
- Create or adapt multi-format content for various channels (including digital platforms, social media, website, email marketing, and print materials) to enhance customer awareness, engagement, and preference, drawing on a strong understanding of value propositions, applications and competitive landscape provided by the commercial, marketing and business teams
- Collaborate with key stakeholders, external agencies, vendors, and partners to manage and execute a multitude of projects within budgetary constraints
- Ensure that all content marketing complies with brand/trademark guidelines, as well as enhances/protects Gore’s brand and reputation
- Track and report on key performance indicators (KPIs), providing regular updates and insights to stakeholders
Required Qualifications:
- Bachelor’s degree, preferably in Marketing/Advertising, or equivalent marketing experience
- Minimum 10 years of hands-on experience in business-to-business content marketing with technical products and global experience
- Proven experience developing content for different areas including e-marketing, advertising, public relations, online and off-line direct response, collateral, video, audio, trade shows and events
- Working knowledge of graphic and media files, online marketing, video and print production
- Excellent verbal and written communication skills with the ability to conceptualize, articulate, and present ideas to internal teams and external vendors; effectively brief and manage agency partners or contractors; and define metrics to track and evaluate the performance of content marketing initiatives
- Proven skill at developing and activating content marketing strategies, tactical projects/programs, and promotional plans
- Success providing situational and subject leadership, preferably across multiple locations
- Proven ability to exercise good judgment under pressure, thrive in collaborative, self-managed team environments, and successfully drive multiple projects to completion with a focus on quality, speed, and attention to detail
- Proficient with Adobe Creative Suite and a solid working knowledge of standard Microsoft applications
- Ability and willingness to travel up to 25%, including international
Desired Qualifications:
- Actively demonstrates Gore’s guiding principles and fosters an environment of inclusion, authenticity, and humility
- Communicates directly and effectively with Associates to resolve challenges regardless of their role or difference of opinion
- Associate has demonstrated the ability to adapt to changing conditions and a track record of delivering outstanding results in new and tough situations
*Remote Working Arrangements are permitted for Associates in the continental United States (US) and Canada, with appropriate approval and compliance with Gore’s remote working policies, from the country in which they are employed. For fully remote roles, the following locations are not eligible for new fully remote work arrangements: Alaska and Hawaii (for all roles), and Rhode Island (for wage/hourly roles only).
What We Offer: Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits
We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.
Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.
Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.
Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description.
Our Talent Acquisition Team welcomes your questions at gore.com/careers/contact
