Senior Monetization Manager (Promova) at Genesis

Promova is a language-learning platform consisting of a mobile app, a website, group courses, individual lessons with tutors, media, and social networks. The app has been downloaded over 15 million times, and our users have completed 35 million lessons with us. The team’s goal for the next two years is to secure a top-5 position among online language learning services. Over the next five years, we aim to achieve unicorn status with Ukrainian roots.

Our key advantage is our people. We work with those who strive for self-improvement every day and aim to achieve success together with us. Our team already includes over 100 members, and we’re not planning to stop there.

Currently, we are looking for Monetization Manager to join the Promova team.

Monetization Manager is responsible for developing, executing, and optimizing monetization strategies to maximize revenue across all channels. This role involves analyzing user behavior, identifying monetization opportunities, implementing pricing strategies, and collaborating with cross-functional teams to drive sustainable growth. The Monetization Manager ensures a balance between user satisfaction and revenue generation while maintaining alignment with the company’s overall objectives.

Your areas of impact:

• Development of core and regional pricing policies.
• Creation of subscription packages (Free/Freemium, Premium & Fluent).
• Development of in-app purchase strategies to boost ARPS of paying users and monetize free users.
• Monetization strategy development for tutoring products.
• Decision-making on Trial offerings.

Your Responsibilities:

• Development and implementation of monetization strategies.
• Designing and implementing general and regional pricing policies for the company's product portfolio.
• Conducting experiments with monetization models, contexts, wording, and sales touchpoints to improve conversion.
• Working with subscription and transactional models, in-app purchases, and advertising models.
• Managing CR2Purch, ARPU, APPU, LTV, Rebill Rate, and Cancel Rate metrics.
• Comprehensive analysis of markets, trends, and monetization approaches.

What you’ll need:

• 2+ years of experience in app monetization with subscription and transactional models.
• Knowledge of and experience with various payment methods.
• Proven success in monetizing free users.
• Ability to set tasks for technical teams.
• Experience in developing pricing policies from scratch.
• Solid knowledge base on experiments, with the ability to generate high-quality, validated, and diverse hypotheses, ranging from placement and wording to expanding the product and service lineup.
• Strong analytical skills (user clustering from databases for deeper transactional data analysis, ability to build meaningful connections based on data).
• Experience in audience segmentation (by demographics and psychology) and the ability to adapt offers accordingly.

Will be a plus:

• Experience with payment processing, including optimizing payment success rates.
• Monetizing personalized offerings for different GEOs.
• Working with technical and marketing teams (e.g., user acquisition, marketing managers, SMM, etc.).
• Experience mentoring or onboarding new team members.

What we offer:

• Autonomy in testing hypotheses and making decisions.
• Direct impact on business metrics and ownership of key metrics.
• Opportunities for continuous growth.
• Plenty of space to implement your ideas and influence the product.

Corporate benefits:

• Compensation for external training, seminars, and access to Business and Management School for employees.
• A large e-library, access to paid online courses and conferences, internal talks and workshops, and English courses.
• Corporate doctor and medical insurance.

Interview process:

1. Pre-screen with a recruiter (30 minutes).
2. Test task.
3. Interview with the CMO (1.5 hours).
4. Bar-raising interview (1 hour).

Submit your resume and let’s build unicorns together! 🦄

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