Sales Operations Specialist

ROLE SUMMARY

ABOUT THE COMPANY

Astra GTM is a consulting agency dedicated to helping companies scale using innovative AI-driven sales strategies and tools. Founded by Rees Bayba, an experienced sales and AI consultant, Astra GTM focuses on building outbound sales engines for early-stage B2B SaaS and AI companies. Leveraging personalized outreach, sales automation, and cutting-edge technologies, the company partners with clients to create efficient, scalable growth strategies.

ABOUT THE ROLE

The Sales Operations Specialist plays a vital role in executing and managing outbound sales campaigns for Astra GTM’s clients. Working closely with the founder, this role supports the implementation of strategies designed to generate leads and book appointments using a mix of cold LinkedIn outreach, cold email, and cold calling campaigns. The position offers a blend of backend operations and direct engagement with clients and their prospects, ensuring smooth execution and optimal outcomes.

This is an exciting opportunity for candidates looking to gain hands-on experience with cutting-edge AI tools and sales platforms while receiving direct training from the founder through a structured onboarding program. The role offers a clear path for growth, with increasing client-facing responsibilities and opportunities for professional development through courses, self-paced learning, and shadowing sessions.

This position is perfect for someone who:

✅ Understands outbound sales processes and is comfortable conducting outreach through LinkedIn, email, and calls.

✅ Is tech-savvy and excited about leveraging AI in sales operations.

✅ Thrives on crafting AI prompts to enhance efficiency and results.

✅ Has extensive experience with administrating and optimizing CRM platforms.

✅ Eager to be part of a growing startup and contribute as one of its first hires.

✅ Is highly organized and takes a methodical approach to delivering results.

ROLE RESPONSIBILITIES

Outbound Campaign Design

• Collaborate with the founder to implement outbound sales strategies tailored for each client.
• Execute campaign designs aligned with client goals and the founder's vision.
• Develop templates and personalized content using AI tools to ensure outreach resonates with target audiences.
• Stay up to date in current trends for client acquisition and outbound best practices using AI technology.

Outbound Campaign Management and Optimization

• Manage and run outbound campaigns across LinkedIn, email, and other platforms, focusing on cold outreach.
• Engage directly with leads generated from campaigns, responding promptly and setting up appointments.
• Set up and optimize sales tools such as Instantly.ai, SmartLead, HeyReach, LinkedIn Sales Navigator, and Apollo to maximize campaign efficiency.
• Analyze campaign metrics and performance, providing recommendations for continuous improvement.
• Collaborate with clients’ sales teams to enable cold-calling campaigns when applicable.

Client Success Management

• Act as the primary point of contact for client inquiries, ensuring timely responses and alignment with their goals.
• Conduct regular client meetings to review campaign performance, address concerns, and prioritize next steps.
• Work with client stakeholders to ensure that the outbound strategies meet their business objectives.

Process Documentation and Management

• Maintain a comprehensive knowledge base in Notion to document processes and workflows.
• Standardize campaign execution procedures to support smooth onboarding and scaling.
• Continuously refine documentation to ensure accessibility and efficiency for future team members.

Although the responsibilities outlined above will form the core focus of your role, please note that your hiring manager may assign additional relevant tasks as needed to align with the evolving objectives of your position and the overall goals of our business.

ROLE QUALIFICATIONS

REQUIRED QUALIFICATIONS

• Experience in outbound sales, including campaign setup, execution, and engagement with leads.
• Excellent verbal and written communication skills in English (C1-C2 on the CEFR scale).
• Proficiency in tools like LinkedIn Sales Navigator, CRMs (Hubspot, Salesforce, GoHighLevel, etc.), and email outreach platforms.
• Strong organizational skills and a methodical approach to campaign management.
• Ability to analyze campaign metrics and implement actionable improvements.
• Reliable internet connection (50 Mbps or more) and access to a quiet, distraction-free workspace.
• Personal computer ownership (necessary software and subscriptions will be provided).

PREFERRED ("NICE-TO-HAVE") QUALIFICATIONS

• Knowledge of automation tools like Instantly.ai, SmartLead, HeyReach, LinkedIn Sales Navigator, Clay.com, and Apollo.
• Experience with account management or client success experience, especially with company ownership/leadership.
• Experience with Notion for process documentation.
• Experience with growth or digital marketing.
• Advanced AI prompting techniques.
• Technical capability to work with APIs and HTTP requests.
  

ROLE SPECIFICATIONS

• Base Salary: Q12,000 base salary.
• Role type: Full-time.
  
• Location: Guatemala (Remote - Work from home).
• Schedule: Monday to Friday: 8:00 AM - 5:00 PM.

RECRUITING PROCESS

• Application / Screening: When you apply for this position, we will ask you a short questionnaire to get to know you a little bit better and ask you for some additional inputs to see if you qualify for the position. In addition, we will ask you to complete a short psychometric evaluation and a short English proficiency assessment. The idea is to explore if this is a good fit before moving forward.

• Skills Assessment: You will be asked to complete a few exercises and/or projects designed to recreate the work tasks that you will be responsible for if you are given the role. This helps us gauge your skill level as well as give you a better idea of the required work.

• Skills Assessment Interview: This is a 60 min - 90 min conversation where we further test your skills, learn about your previous working experiences, and evaluate culture fit to the role and company.

• Hiring Manager Final Interview: This is a 30 min - 60 min conversation with the position’s Hiring Manager (and potentially a few company team members) to get to know you better and to set the expectations and vision for the role.

The entire process usually takes anywhere between 2-4 weeks to complete depending on the seniority of the position.

CONTACT US

If you have any questions or run into any complications while submitting your application, please reach out to:

carlos.escobar@trymeteor.com

+502 5389 9183