Ice Cream - Establishment Role - CMI Market Analytics Director

UNILEVER IS LOOKING FOR AN ICE CREAM CONSUMER MARKET INSIGHTS ANALYTICS DIRECTOR

JOIN OUR ICE CREAM TEAM!

Location: Weena, Rotterdam – The Netherlands - moving to Amsterdam in Q1-2025.

Local conditions apply  

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands. 

ABOUT ICE CREAM: Life Tastes Better With Ice Cream

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

JOB PURPOSE:

The Ice Cream CMI Market Analytics Director will work directly with the CMI VP Ice Cream to create capabilities for predictive analytics as well as leading the Market Insights team for the Ice Cream company.

The individual will be responsible for deploying existing AI and analytics tools to gain insights into the Ice Cream and the Snacking industry, including market trends, marketing strategies, innovation, and overall business performance. This will involve collecting and analyzing data from various sources, including new and unexplored areas where consumers might be found. The role will also focus on creating predictive analytics tools that can help guide the business's future growth, strategic planning, decision-making, and risk mitigation. The role will involve both regular tasks and special projects. The individual will collaborate with internal and external experts to interpret business questions, identify relevant data sources, prepare the data, run analytical models, and present findings in a clear and understandable business format.

KEY RESPONSIBILITIES

• Own regular insights reports for horizontal integration & delivery of multi-source insights for cross operational excellence & business performance metrics, market and marketing mix and innovation modelling, market evolution and development data integration models and analyses.

• Build and integrate predictive market moves across growth spaces, channels, brand development and market development levers in local competitive what-if scenarios, to identify and follow through execution of growth opportunities within Ice Cream Category and Snacking.

• Create be-spoke models to predict short-term 12-24 month category growth in a disruptive market and long term 3-5yr market emergence. Decompose category forecast by channels and predict consumer value movements.

• Predict short and long-term growth drivers to help optimise media budget allocation across categories, markets within divisions for growth. As well as develop always-on models for optimisation of spend across media, price, promotion, distribution to drive growth.

• Build new sources of real time consumer & user generated data as needed cross Ps, fully automated to anticipate and generate consumer demand. Monitoring competitors’ activities and market changes, understanding how they will impact the business.

• Lead growth performance for Ice Cream that includes keeping senior business leaders and custodians on “pulse of business”, provide analytical support to steer key strategic activities evaluate and track our business performance across growth lever. Fully automate reporting driving one version of the truth across the organisation.

• Co-design and oversee Ice Cream analytics project plan, including data collection & quality, cross-channel data integration, reporting and insights, dashboards, data visualization, data mining, predictive analytics, and design models to feed AI end to end models.

• Identify improvement opportunities in reporting and BI tools in collaboration with other functions.

WHAT YOU NEED TO SUCCEED:

SKILLS:

• Technical Proficiency: A strong understanding of analytics and AI is crucial. This includes knowledge of statistical methods, machine learning algorithms, and data modelling techniques. Being able to discern good solutions from bad ones.

• Programming Skills: Good understanding of programming languages that are commonly used for data analysis, building predictive models, and managing databases.

• Data Management: Skills in data cleaning, data transformation, and data visualization are essential. This includes the ability to work with large datasets and use tools like Excel, Tableau, or Power BI to present data insights effectively.

• Business and Commercial Acumen: Understanding the business context and being able to translate data insights into actionable business strategies is vital. This involves having a good grasp of the industry and the specific business problems that predictive analytics can solve.

• Communication Skills: The ability to communicate complex analytical concepts to non-technical stakeholders is important. This includes storytelling skills to present data insights in a compelling and understandable way.

• Problem-Solving Skills: Analytical thinking and problem-solving abilities are key. This involves identifying patterns, making predictions, and providing data-driven recommendations to improve business outcomes.

• Collaboration: Working effectively with cross-functional teams, including marketing, IT, and customer development and finance.

EXPERIENCES & QUALIFICATIONS:

• You have a minimum of 15 years’ experience in Insights and Analytics experience.

• Solid advanced experience in Business Analytics and Optimization, including mathematical programming, simulation, forecasting and statistics.

• Experience with diverse sources of market and brand performance data (Nielsen, Kantar, Circana, Euromonitor, GlobalData , etc.).

• Excellent verbal and written communication skills, especially in simple business solution communication among senior leaderships.

• Creative problem solver who thrives on challenges, speed and simplicity.

• Insights extractor – one who can wring the meaning and business value more than dwell on the beauty of the modelling.

• Drives innovative business and consumer solutions, open minded, yet not reinventing the wheel.

• Ability to balance short and long term priorities and decision making impacts.

• Result outcome not data output focused, consistently delivers in meeting / exceeding expectations with independence and low maintenance.

CRITICAL BEHAVIORS:

• PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

• PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.

• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

WHAT DO WE OFFER

This is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package; excellent company pension, bonus, share scheme.

• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.

• Plenty of company-paid holidays to further ensure your work-life balance is maintained.

• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.

• Under the Hybrid Working principles, you will be expected to spend a minimum of 40%-60% in the office or at customers, suppliers or partners to connect and collaborate.  For the time you work from home, we will ensure you are well equipped. When you are at the office , you can enjoy our tasty canteen with prepped food and own products.

• Informal culture and being the first one trying our new products. 

• My Fitness Plan (reduction on your Fitness Subscription).

• Home work allowance

• Company laptop and mobile phone

• Green Mobility Policy.   

EXCITED?

Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.  Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Looking forward to meeting you! 

Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.

Disclaimer   

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.