Senior Manager Brand Activation - 12-Months (519450)

Senior Manager Brand Activation | Manchester - 12-Month FTC

Join adidas Europe and shape the future of the sporting goods industry! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Zaragoza, Amsterdam, Warsaw, Athens, Milan, Manchester, and Paris, are centres of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey.

At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

You’ll be joining our Stockport Head office, home to 18 showrooms, our Conference Centre, staff Wellness Hub, a truly state-of-the-art gym - fully loaded with Peloton bikes & every piece of gym equipment you can imagine. An indoor astroturf pitch, chat boxes & creative corners creative spaces. Our Stockport team consists of over 350 adidas employees, working across, Brand, Sports Marketing, Marketing Activations, Visual Merchandising, Sales, Account Operations, Finance, HR & many more.

What you’ll do:

The Brand Activation Manager will assume a pivotal role in advancing business growth while bolstering brand health key performance indicators within Sports Direct. Collaborating closely with key stakeholders, this position will develop, implement, and oversee account marketing strategies and activation plans to achieve significant outcomes in alignment with adidas' strategic directives. The role necessitates robust marketing acumen coupled with adept interpersonal skills to effectively manage relationships across diverse stakeholder cohorts, including North, European, and Global teams, external agencies, Sports Marketing Talent, and Sports Direct.

As an integral component of the Sports Direct Elevation Strategy, the execution of adidas brand initiatives stands as a cornerstone, with this role serving as a linchpin in facilitating the rollout of adidas campaigns across all platforms, encompassing Retail, Digital, and Social Channels. Building upon the achievements of the previous fiscal year, in '24, our focus remains steadfast on securing the foremost share of voice and space, executing operations with utmost excellence. Given the increased engagement with Sports Direct, proficient analytical capabilities are imperative for gauging the efficacy of campaigns against predetermined objectives, to driv share growth and net sales increases.

Skills you’ll need:

• Previous experience in Account Marketing or Brand Marketing.
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
• Highly collaborative with strong communication skills
• High influencing skills and ability to make fact-based decisions.
• Ability to work effectively within a team environment and under pressure.

Life at adidas:

We operate a flexible hybrid model with 3 fixed days in the office and the flexibility for you to choose where you work from home on the other 2 days. Additionally, we want to accommodate candidates wherever possible with one of our many different flexible working policies, whatever your situation, working around childcare, dependants, or other life commitments.

To ensure everyone feels welcome we endeavour to accommodate everyone at all stages of the application and interview process. Should you need it, please let your recruitment partner know and they will be more than happy to help.

Additional Benefits:

Leading pension scheme, performance related bonus, 25 days holiday + bank holidays, Bupa health insurance & Westfield cash plan, generous employee discount and world-class gym facilities on-site at Manchester HQ or Gym contributions for our London colleagues.