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Performance Marketing Associate Executive

Remote:

Full Remote

Experience:

Junior (1-2 years)

Work from:

India

Offer summary

Qualifications:

1 year of experience, Basic understanding of digital advertising, Proficient in Microsoft Excel or Google Sheets, Analytical mindset with data-driven focus.

Key responsabilities:

Assist in executing online marketing campaigns
Monitor and analyze campaign performance data

Expedify Marketing & Advertising Scaleup https://expedify.io/

51 - 200 Employees

See more Expedify offers

Job description

Job Summary:

We are seeking a passionate and analytical Performance Marketing individual to join our team. This role is ideal for someone who is eager to learn about digital marketing, advertising platforms, and data-driven campaign optimization. As a Performance Marketing Associate Executive, you will assist the team in executing campaigns, tracking results, and gaining hands-on experience with key marketing tools.

Min Requirements: 1 year of experience

Key Responsibilities:

Assist in the planning, execution, and optimization of online marketing campaigns across channels such as Google Ads, Facebook Ads, Email, SMS, WhatsApp and other digital platforms.
Monitor and analyze campaign performance data, generating reports to track KPIs such as impressions, clicks, conversions, and ROI.
Support A/B testing initiatives to improve ad creatives, landing pages, and targeting.
Conduct keyword research and optimize ad copy for search engine marketing (SEM) campaigns.
Collaborate with cross-functional teams, including design, content, and analytics, to ensure cohesive marketing strategies.
Help manage budget allocations and pacing across channels to maximize performance.
Stay up-to-date with industry trends, best practices, and platform updates.

Qualifications:

Strong interest in digital marketing, particularly performance marketing.
Basic understanding of Google Ads, Facebook Ads, Email, SMS & WhatsApp Marketing, and other online advertising platforms is a plus.
Basic knowledge of KPI'S , CPC, CPM, CTR, reach, impressions.
Analytical mindset with a passion for data-driven decision-making.
Familiarity with Google Analytics and other performance tracking tools is a bonus.
Proficient in Microsoft Excel or Google Sheets for data analysis.
Strong communication and organizational skills.
Ability to work independently and collaboratively in a fast-paced environment.