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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com
USA TODAY’s Audience team is looking for an experienced, data-driven producer who will manage social video strategy across our flagship and vertical accounts. As a senior social video producer, you will be responsible for planning and executing customized social video rollouts for daily news stories, big projects, tentpole events and features.
The ideal candidate is an expert in audience growth, and can adjust platform and content strategies to increase views, engagement, and revenue. We are seeking candidates with excellent news judgment and proficiency working both independently and as part of a multi-location, multi-time zone team.
This position is remote and can be based anywhere in the US, except for Alaska and Hawaii.
Responsibilities
- Drive social media video production for USA TODAY flagship and vertical accounts, including partner content, UGC, original video, live stream and promotion.
- Work with newsroom stakeholders to develop creative, original social media video projects, focused on audience growth, engagement and public service journalism.
- Coordinate with producers, editors and other stakeholders across multiple parts of the company through the entire production lifecycle, ensuring deliverables meet expectations.
- Manage daily assignments, special coverage, and future planning and programming.
- Work with deputy managing editor of social to set measures of success and develop social video strategy, including assessment of revenue opportunities.
- Track audience behavior to help inform ongoing content production and distribution strategies.
Requirements
- At least 5 years producing video for newsrooms or digital outlets, breaking news experience a plus.
- Proficiency in Adobe Premiere, LucidLink, CapCut, and social in-app editing tools.
- Experience in social media marketing, social and site analytics, social listening, or social media or community management.
- Strong writing and SEO background.
- Experience with digital and production equipment and video workflows.
- Basic knowledge of Photoshop, Figma, or other graphic design tools.
- Experience managing social media influencers and influencer strategy.
- Experience analyzing social and site analytics, and generating reports.
Application Instructions
About
We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:
- Your resume – one to two pages.
- A cover letter that outlines how you would approach the job.
It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.
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The annualized base salary for this role will range between $38,700 and $93,150 . Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
