Field Marketing Manager

1. About us

Onebrief is building the future of military decisions. Our product is built for operational planning across the US and our allies and is currently in broad use at 8 of the largest military headquarters in the world. 3 of the 4 biggest operational plans in the US are currently built with Onebrief.

We’ve raised $53M in Venture Capital from top tier venture investors, including Human Capital, Caffeinated Capital, and Y Combinator. We are currently a Series B company and aspire to IPO in a few years.

We’re a rapidly growing team of 100. We’re spread worldwide, across Hawaii, the continental US, the UK, Germany, and Italy. This year, we plan to build a presence in Australia, Japan, and the Middle East.

Users love our product. They make statements like, “I will never plan again without Onebrief.” We grew usage 4x in 3 months. Last year, we achieved 100% gross retention and 158% net retention. Last year, our revenue grew 4x and reached double-digit millions. We anticipate similarly rapid growth this year.

Onebrief will become the single collaborative planning solution – from the Battalion level up to the Joint Staff, for the US and our allies around the world.

2. About you

We are seeking an experienced and dynamic Field Marketing Manager to join our marketing team in the defense technology industry. This individual will play a critical role in creating and executing strategic, results-driven field marketing programs that directly impact business growth, customer engagement, and sales alignment. The ideal candidate has 5-7 years of marketing experience, with at least 2-3 years in a related industry, and brings a strong background in driving field marketing initiatives for technical or government-related audiences. This role requires someone who is adaptable, data-driven, and skilled in both strategy and execution.

• Requirements:

  • Experience: 5-7 years in marketing with a minimum of 2-3 years in the defense tech industry or a related technical field, such as aerospace or cybersecurity.

  • Skills: Proven experience in field marketing, event planning, and campaign management with a track record of driving successful field programs.

  • Technical Understanding: Familiarity with defense technology trends and terminology is highly preferred.

  • Sales Collaboration: Demonstrated ability to work closely with sales teams to align marketing efforts with business goals.

  • Analytical Mindset: Proficient in using data analytics to evaluate campaign success and ROI.

  • Communication: Excellent written and verbal communication skills, with the ability to convey complex information concisely.

  • Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

  Preferred Qualifications:

  • Experience with account-based marketing (ABM) and demand generation strategies.

  • Familiarity with CRM and marketing automation tools, such as Salesforce, HubSpot, or Marketo.

  • Background in government or B2B technology marketing, with knowledge of federal contracting and procurement processes.

3. About the job

• Field Strategy and Planning:

  • Develop and implement a comprehensive field marketing strategy to support sales growth, customer acquisition, and brand awareness in the defense technology sector.

  • Collaborate with cross-functional teams, including sales, product marketing, and customer success, to align marketing initiatives with company goals and sales targets.

  • Identify market trends, customer insights, and competitor activities to inform field marketing strategies.

• Event Management and Execution:

  • Lead the planning and execution of industry events, tradeshows, conferences, and webinars, from concept through to post-event analysis.

  • Partner with external vendors and internal stakeholders to create impactful event experiences that showcase our solutions and engage key customer segments.

  • Track and measure event success metrics, providing post-event reports and insights to refine future initiatives.

• Campaign Development and Activation:

  • Design and manage field marketing campaigns tailored to target accounts, specific regions, or product lines, ensuring alignment with overarching brand messaging and business goals.

  • Partner with digital marketing and content teams to develop localized content, promotional assets, and outreach tactics.

  • Utilize account-based marketing (ABM) tactics to effectively reach key decision-makers in targeted defense technology accounts.

• Sales Enablement:

  • Develop and deploy sales enablement materials, including pitch decks, solution briefs, customer case studies, and competitive insights, to empower the sales team.

  • Work closely with sales leadership to support demand generation and pipeline-building activities that align with their goals.

• Data Analysis and Reporting:

  • Use marketing analytics tools to measure, analyze, and report on the effectiveness of field marketing campaigns, providing actionable insights for continuous improvement.

  • Monitor key performance indicators (KPIs), including lead generation, conversion rates, pipeline contributions, and return on marketing investment (ROMI).ct.