Performance Marketing Manager

Location: Fully remote; able to work during US business hours

Classification: Full-time, exempt employee

Salary: $29.95 - $47.70 per hour

Welcome to Miaplaza! 

Our vision is to elevate online learning by applying the most successful approaches in virtual education to create an accessible and inclusive homeschool curriculum platform where all students can be successful! Our K-8 platforms include Miacademy, Always Icecream, and Clever Dragons, and our 9-12 options include MiaPrep and MiaPrep Online High School. Our student base is rapidly growing, and we’re hiring for multiple positions across several departments! Our expansion stems from our commitment to providing exceptional educational content and our pursuit of new opportunities. 🚀

➡️ You can hear our CEO, Johannes Ziegler, discuss our company’s values and future here!

How you’ll make an impact (position summary):
The Performance Marketing Manager will drive Miaplaza’s digital marketing initiatives, focusing on campaign strategy, execution, and optimization across various digital channels. You will work closely with the marketing, product, content, and development teams to craft data-driven marketing strategies that effectively reach our target audiences and support the growth of our K-12 education services. The ideal candidate has a strong understanding of Meta (Facebook), Google Ads, and SEO, is skilled in brand positioning, and takes a proactive approach to solving complex marketing challenges.

What you’ll do (responsibilities):

• Campaign Strategy and Execution

  • Develop and manage paid advertising campaigns across platforms like Facebook Ads, Google Ads, and YouTube Ads to effectively reach parents, educators, and students.

  • Collaborate with design, content, and product teams to create compelling campaigns.

  • Allocate and manage multi-million advertising budgets to maximize reach and return on ad spend (ROAS).

• SEO and SEM Management

  • Develop and execute comprehensive SEO and SEM strategies to enhance Miaplaza’s online visibility.

  • Optimize content and website architecture, staying current with best practices and algorithm changes.

• Analytics and Reporting

  • Monitor and analyze campaign performance using tools like Google Analytics.

  • Conduct A/B testing to optimize key metrics such as cost-per-acquisition (CPA) and return on investment (ROI).

  • Interpret campaign performance data to develop actionable insights to refine and improve ongoing marketing efforts.

• Marketing Automation and Email Campaigns

  • Manage marketing automation systems to nurture leads and drive conversions.

  • Plan and execute targeted email campaigns to support overall marketing objectives.

• Website and Landing Page Management

  • Create and optimize landing pages to improve the customer journey and increase conversion rates.
    

  • Collaborate with the development team to ensure effective messaging and UX.

• Customer Journey and Funnel Optimization

  • Analyze and optimize the customer journey from first interaction to conversion and retention.

  • Work closely with marketing team members to develop effective funnels for user acquisition and engagement.

• Content Marketing and A/B Testing

• Support the content marketing team in creating performance-aligned content.

• Conduct A/B testing to evaluate ad copy, visuals, and other campaign components, ensuring data-backed optimization.