Marketing Specialist - Proficient in Adobe Creative Suite and HubSpot (ZR_18092_JOB)

This is a remote position.

• Develop, implement, and manage paid social media advertising campaigns on Meta platforms (Facebook, Instagram).
  
• Create engaging ad content, set up targeting, and optimize campaigns to drive traffic, engagement, and conversions.
  
• Track and analyze ad performance metrics, making necessary adjustments to improve campaign effectiveness and ROI.
  
• Stay updated on Meta’s advertising tools, features, and best practices.
  
• ​
  

• Conduct comprehensive keyword research and implement on-page and off-page SEO strategies for Shopify and WordPress websites.
  
• Optimize website content, meta tags, and product descriptions to improve organic search rankings and visibility.
  
• Use SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor site performance and identify opportunities for improvement.
  
• Collaborate with the content team to ensure SEO best practices are integrated into all digital content.
  

Requirements

• Experience with other e-commerce platforms and digital marketing channels.
  
• Advanced certifications in Meta Ads and SEO.
  
• Proven track record of driving significant sales growth on Meta Ads and Shopify/WordPress.
  

• Landing Page Design: Experience with designing and optimizing landing pages to improve user experience and conversion rates.
  
• Video Editing: Proficiency in creating and editing video content for digital marketing campaigns.
  
• Adobe Experience: Familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for designing marketing materials.
  
• HubSpot: Experience with HubSpot for marketing automation, lead generation, and CRM.