Community Manager (SA)

About Greenpark 

Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.  

Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.  

Our Values 

As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. 

Why the job exists 

• To work on audience acquisition, engagement and maintenance for a number of always-on social accounts in Europe 

• To work with a social lead on maintaining always on social including posting and community management. 

• To provide ongoing insight in running always-on social accounts with a laser focus on audience growth and engagement  

• To report back on social performance to inform ongoing strategy and execution. 

• To advise on channel best practices and social change and innovation to keep this social account and Greenpark at the forefront of social production. 

What you’ll do 

• Work with Social Media Lead on establishing publishing guidelines, cadence and content pillars. 

• Creating response matrices in several languages and creating ways of working around responding to comments and when and where to engage audiences. 

• To set and maintain a publishing schedule and be responsible for the day-to-day publishing 

• and monitoring of social assets. 

• To monitor and manage audience and community interactions, including providing correct 

• and timely guidance to audiences interacting with the channel. 

• Maintain social media calendars/trackers 

• Ensure that all content meets brand and regulatory guidelines. 

• Provide performance insights from the channels for the monthly content report and 

• reporting back to the internal business and client on this performance. 

• Innovate on the social channel to ensure we are growing and delivering content that our 

• audiences want – and to drive conversions as a result. 

• To grow the social channel from month to month and provide ongoing support on best 

• practice on how to do this and achieve the goals of the client in brand awareness and 

• conversion. 

About you 

• At least two years’ experience in social media and community management, including proven experience in planning, and executing campaigns and activity on a major brand social media account across multiple platforms, preferably in the UK or Europe. 

• Thorough understanding of social media platforms, the types of content required for each, with a focus on Meta platforms and TikTok 

• Experience in building audiences and engagement 

• Experience working with pharma brands and working effectively within with regulatory restrictions and knowing how to navigate them. 

• Creative flair with a keen eye for detail – a passion for working in a creative environment and leading creative ideation. 

• Strong social copywriting experience 

• Experience in working in multiple languages, working with translators and local resources across multiple different countries. 

• Ability to work both independently and as part of a team. 

• Highly organised and able to manage multiple projects at once. 

• Able to work flexibly in a fast-paced environment, on deadline. 

• Ability to adapt to evolving social media trends and technologies.