About Accolade
Accolade (Nasdaq: ACCD) provides millions of people and their families with an exceptional healthcare experience that is personal, data driven and value based to help every person live their healthiest life. Accolade solutions combine virtual primary care, mental health support and expert medical opinion services with intelligent technology and best-in-class care navigation. Accolade’s Personalized Healthcare approach puts humanity back in healthcare by building relationships that connect people and their families to the right care at the right time to improve outcomes, lower costs and deliver consumer satisfaction. Accolade consistently receives consumer satisfaction ratings over 90%. For more information, visit accolade.com.
The salary for this position will be set based on the level of experience, skills, and qualifications the candidate brings to the role, in line with our commitment to equity and market competitiveness. The median salary for this role is $120,000 -$125,000 annually CAD.
This is a hybrid role working from our Vancouver, BC office. This person will need to work from our Vancouver, BC location 2-3 days per week.
Role overview
The Sr. Manager of Lifecycle Marketing will own the lifecycle marketing strategy and execution to drive member awareness and engagement with our services through email and mobile channels. This role will report to the Head of Consumer Growth. They will be focused on driving revenue growth through account activations, interactions with our services, and ongoing retention. They will work closely with Creative, Data, Product, and Customer Success teams to maximize channel performance.
A day in the life…
Own the strategy and execution of lifecycle campaigns focused on member engagement and retention for the virtual primary care platform spanning both D2C and Enterprise members. Channels include email, SMS, in-app notifications, push notifications, and content cards.
Lead optimization of segmentation, personalization, innovative creative design, and campaign execution.
Work closely with the Creative & Design, Product, Engineering, and Clinical teams to drive strategic vision and growth plans.
Develop reporting on campaign effectiveness and performance to plan. Provide data-driven analysis of initiatives, using data to guide future optimizations of all elements of our lifecycle programs.
Understand complexities and nuances of distinct business units’ services and audiences.
Optimize processes to maximize efficiency while maintaining advanced personalization and client satisfaction.
What we are looking for…
Bachelor's degree in Marketing, Business, or related discipline preferred but not required.
7+ years of proven success managing Direct to Consumer (D2C) Lifecycle Marketing strategy and execution. Demonstrated expertise leveraging email to bring in new customer engagement, improve customer retention, and upsell/cross-sell to expand revenue growth. Bonus points for experience in SMS and push notifications.
A passion for data. Hands-on experience with reporting, A/B testing, and forecasting results. Proven experience creating data-driven strategies to increase performance. Experience with tools like Tableau or Looker and basic SQL knowledge a plus, but not required.
In-depth knowledge of marketing tools, platforms, and processes. Experience with an enterprise-grade marketing automation platform, such as Braze, Iterable, Klaviyo, or SFMC. Experienced in HTML. Ability to optimize campaign processes to minimize errors, maximize efficiencies, and drive personalization at scale through automation.
Collaboration with Product stakeholders. Ability to influence Product roadmaps and create an integrated user experience across product and messaging channels.
A track record of effectively persuading key stakeholders. An empathetic, effective, creative problem solver capable of navigating a fast-paced, team-oriented environment. Able to keep projects on track while adapting to priorities.
Exceptional project management and attention to detail. Excellent organizational skills. Persistent in problem-solving and able to guide a team to a high standard of excellence.
Our people are the Heart of Accolade
Together, we are building a great and enduring business that truly makes an impact. At Accolade, we are committed to building a workplace where all can grow and thrive. We do this by living our core values:
Member Obsessed
For everything we do, we ask ourselves: Is this going to make our member’s life measurably better?
Be Fearless
We think differently. We do what’s never been done. We are reinventing healthcare every step of the way.
Stronger Together
We honor the differences among one another and know that our unique perspectives drive us forward.
Genuine Care
We care deeply about the human beings we work with and serve. We have each other’s back.
Embrace Reality
We bring the data, tell the truth, and trust each other.
Relentless Execution
We operate with a bias for action. Take initiative, move fast & have fun.
Accolade is an Equal Opportunity and Affirmative Action Employer committed to advancing an inclusive environment for all qualified applicants and employees. We provide employment opportunities, without regard, to any legally protected status in accordance with applicable laws in the US. We are committed to help ensure you have a comfortable and positive interview experience.
Accolade, Inc., PlushCare, Inc., and Accolade 2ndMD LLC will never ask you to pay to get a job. Anyone who does this is a scammer. Further, we will never send you a check and ask you to send on part of the money or buy gift cards with it. These are also scams. If you see or lose money to a job scam, report it to the Federal Trade Commission at ReportFraud.ftc.gov. You can also report it to your state attorney general.
To review our policy around data use, visit our Accolade Privacy Policy Page. All your information will be kept confidential according to EEO guidelines.
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