Manager, Digital Analytics & Marketing Operations

TITLE Manager, Digital Analytics & Marketing Operations  
DEPARTMENT Product 
DIVISION NP Digital Canada 
LOCATION Remote – Canada 

ABOUT OUR COMPANY  
 
NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work. 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.  

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY  
 
NP Digital Canada is seeking a strategic and technically skilled Manager, Digital Analytics & Marketing Operations to elevate our data-driven approach and support the expansion of our Canadian business. This role is ideal for someone with a strong track record in digital analytics, data quality enhancement, and marketing technology, who can translate complex insights into actionable strategies. 

As the Senior Manager, Digital Analytics & Marketing Operations, you will be responsible for defining and executing an analytical strategy that advances our web analytics capabilities and ensures web data quality. This includes developing and documenting internal processes for analytics tagging, implementation, quality assurance, and reporting, all while identifying continuous improvement opportunities. You will lead audits on digital insights implementations and ensure accurate, reliable data integration across web and mobile platforms, supporting our broader marketing efforts. 

This is an opportunity to lead with innovation, supporting both client and internal strategy, and bringing forward-thinking approaches in digital analytics, marketing operations, and Martech, with an eye on where the industry is heading. If you have a passion for elevating analytics and a clear vision for the future of data in digital marketing, we’d love to have you on our team. 

Candidates must reside and be eligible to work in Canada. Light travel to Toronto expected.  

ABOUT THE RESPONSIBILITIES  

Digital Analytics: 

• Define the analytical strategy and roadmap for improving web data quality, advancing web analytics capabilities, and leading initiatives to elevate analytics to an industry-leading standard.
• Develop and document internal processes for all aspects of analytics tagging, implementation, QA, and reporting, with a focus on continuous improvement.
• Conduct audits of digital insights implementation, identifying areas for improvement in data structure and reporting accuracy.
• Ensure seamless data integration from websites and apps into our analytics report suites, dashboards, and other marketing platforms.
• Lead efforts to enhance analytics effectiveness, focusing on executive dashboards, KPIs, funnel analysis, and function-specific reports.
• Cultivate strong relationships with business stakeholders, becoming a trusted advisor for analytics, business insights, site changes, and new initiatives.
• Collaborate with internal teams to ensure they understand the valuable data available to them, driving insights and informed reporting. Support them with all web analytics-related requests.
• Lead A/B strategy and implementation, ensuring alignment with business goals and testing requirements, measuring outcomes, and providing actionable recommendations.
• Communicate insights clearly and professionally, providing actionable recommendations to diverse audiences and articulating next steps.

 Marketing Ops:  

• Design and implement scalable processes that follow best practices in Martech platforms (Marketo, HubSpot, Salesforce) for lead generation, engagement, and retention.
• Oversee the integration of Martech platforms and marketing tracking pixels (e.g., Facebook Pixel) to ensure seamless data flow into reporting systems.
• Develop insightful reports on marketing and sales activities, measuring impact, performance, and effectiveness.
• Evaluate and integrate new technologies and tools to optimize the marketing team’s performance and drive continuous improvement.

ABOUT YOU 

• Bachelor’s degree in Computer Science, Information Technology, Economics, Business Management, or a related field.
• 5+ years of experience implementing and using tag management tools (GTM, Adobe Launch) to ingest data into Google Analytics or Adobe Analytics.
• Experience developing technical documentation for digital analytics implementation.
• Knowledge of in HTML, JavaScript, React, and JQuery, JSON setup.
• Proficient in analytics debugging tools, with expertise in any web analytics application.
• 5+ years of experience in marketing analytics or reporting roles, with familiarity in digital advertising platforms such as Ad Servers, SSP/Exchanges, DSP, and DMP/CDP.
• Proficient in SQL for generating reports and driving insights using BI tools (e.g., Looker, Tableau, PowerBI). Able to present analysis and findings effectively to various audiences.
• Experience developing automated workflows and reporting in Salesforce Marketing Cloud; familiarity with AMPscript and SSJS is a plus.
• Experience identifying reporting needs for different clients, with a strong understanding of the distinctions and use cases of various systems to provide tailored solutions.
• Experience deploying cloud analytics solutions (Adobe, Salesforce, Google).
• Strong analytical, problem-solving, and organizational skills, with a focus on independent decision-making and project management.
• Within the Toronto area (a bonus!)

ABOUT YOUR GROWTH  

As an organization we support your growth and development by investing in your learning to advance your career. The person will be the first hire in Canada for this role, and expected to grow and lead the practice as the service and numbers clients grow.  We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes: 

• Associate (typically 0-1 years) 
• Specialist (typically 1-2 years) 
• Senior Specialist (typically 2-3 years) 
• Lead (typically 3-4 years)
• Senior Lead (typically 4-5 years) 
• Manager (typically 5-6 years) 
• Senior Manager (typically 6-7 years)
• Associate Director (7-8 years)
• Director (8-9 years)
• Senior Director (9+ years)

ABOUT OUR BENEFITS   

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:  

• National Anthem Blue Cross medical plans; EPO, PPO and HDHC options available
• Flexible paid time off; 16 weeks Maternity and 6 weeks Paternity leave
• Health Savings with employer contribution, Flexible Spending Accounts, Dependent FSA
• Vision and Dental coverage
• Employer paid short term disability, life and AD&D insurance, as well as Rocket Lawyer
• Voluntary pet insurance for your furry family members
• Voluntary hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office

ABOUT OUR CULTURE  

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big  
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.  

Own It  
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. 

Have Fun  
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.  

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.