SEO Specialist

Job Summary:
We are seeking an experienced SEO Specialist to join our team and play a key role in improving our online visibility, driving organic traffic, and enhancing search engine rankings. The ideal candidate will have a strong foundation in local SEO, link-building strategies, and on-page optimization, along with a results-driven approach to delivering measurable outcomes.
 

Key Responsibilities:

1. Local SEO:

   • Optimize local listings and Google Business Profiles.
   • Develop and execute strategies to improve local search visibility.
   • Conduct geo-specific keyword research and implement targeting strategies.

2. Link Building:

   • Develop and execute link-building campaigns to acquire high-quality backlinks.
   • Perform competitor analysis to identify link-building opportunities.
   • Monitor backlink profiles and ensure compliance with search engine guidelines.

3. On-Page SEO:

   • Conduct comprehensive site audits and resolve technical SEO issues.
   • Optimize website structure, meta tags, content, and URLs for search engines.
   • Collaborate with content teams to ensure SEO best practices are integrated into content creation.

4. Performance Analysis:

   • Track and report on SEO performance metrics using tools like Google Analytics, Google Search Console, and others.
   • Stay updated on industry trends and algorithm changes to adapt strategies.

5. Collaboration:

   • Work closely with developers, designers, and content teams to align SEO efforts with broader marketing goals.

Skills:

• Proficient in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and others.
• Strong understanding of search engine algorithms and ranking factors.
• Familiarity with HTML, CSS, and basic website development concepts is a plus.
• Excellent analytical and problem-solving skills.
• Strong communication and teamwork abilities.