Email Marketing Manager IC (Virtual)

Email Marketing Manager IC (Virtual)

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We are seeking a skilled and highly motivated Email Marketing Manager IC (Virtual) to join our team. In this role, you will be responsible for the end-to-end creation, execution, and optimization of email campaigns that drive revenue and engagement for our different portfolios. You will build and manage email content, nurture customer relationships through targeted communications, and report on campaign performance to inform strategic improvements.

Position Responsibilities:

• Develop and execute comprehensive email marketing strategies aligned with overall business goals and objectives utilizing data-driven insights to identify opportunities for improvement and optimization.
• Write copy for targeted, relevant, and compelling email communications.
• Maintain daily production, scheduling, and execution of email campaign setups, including final testing of email assets.
• Implement A/B testing strategies and refine email triggers, delivery timing, and content based on data-driven insights.
• Build and manage processes that allow for the scalability of marketing initiatives, ensuring they can be executed efficiently across the organization.
• Utilize data-driven insights to continually assess and optimize email campaign performance, ensuring maximum ROI and effectiveness.
• Clearly and effectively communicate progress, outcomes, and any potential blockers to relevant stakeholders, ensuring alignment and transparency throughout the project lifecycle.
• Stay updated on industry trends and email marketing best practices to enhance campaign effectiveness.
• In partnership with Sr. Growth Automation Manager, work to grow the qualified prospect and subscriber database.

This position has been identified as a virtual opportunity and will not require the selected candidate to relocate.

Employer will not sponsor applicants for employment visa status.

Basic Qualifications (Required Skills/Experience):

• 2+ years of email marketing experience including email development, copywriting, and campaign execution, preferably in the B2B technology or SaaS industry, with a track record of driving measurable results.
• Understanding of lead nurtures, segmentation, dynamic content, and how email marketing fits within a multi-channel campaign strategy.
• Excellent copywriting skills, with the ability to create compelling, conversion-focused email content that builds relationships and trust.
• Experience and aptitude in marketing technology platforms, specifically ESPs and/or MAPs.
• Strong attention to detail with the ability to project manage several deliverables concurrently.
• Excellent collaboration and communication skills with the ability to work effectively across teams.

Preferred Qualifications (Desired Skills/Experience):

• Excellent organizational skills and a process-oriented mindset.
• Exposure to using HTML and CSS for email design; in-depth knowledge is not necessary.
• Proficiency in marketing technology platforms, notably Salesforce Marketing Cloud (or an equivalent platform) and Salesforce CRM.
• Innovative thinking with a creative approach to campaign development and problem-solving.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Basic understanding of relational databases and structured data.

Typical Education & Experience:

Education/experience typically acquired through advanced technical education (e.g. Bachelor) and typically 5 or more years' related work experience or an equivalent combination of technical education and experience (e.g. PhD, Master+3 years' related work experience, 9 years' related work experience, etc.

Preferred but not required.

Relocation assistance is not a negotiable benefit for this position. This position has been identified as a virtual opportunity and will not require the selected candidate to relocate.

Drug Free Workplace:

Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies.

“At Boeing, we strive to deliver a Total Rewards package that will attract, engage and retain the top talent.  Elements of the Total Rewards package include competitive base pay and variable compensation opportunities. 

The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work. 

The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.

Pay is based upon candidate experience and qualifications, as well as market and business considerations. 

Summary pay range: $96,050.00-$129,950.00.

Applications for this position will be accepted until January 3rd, 2024

Boeing is the world's largest aerospace company and leading manufacturer of commercial airplanes and defense, space and security systems. We are engineers and technicians. Skilled scientists and thinkers. Bold innovators and dreamers. Join us, and you can build something better for yourself, for our customers and for the world.

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