About Penbrothers
Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.
About the Client
Our client is a brand committed to producing sustainable, eco-friendly camping essentials. They specialize in lightweight, durable products like magnetic cutlery sets, bowls, and multi-purpose camping tools designed to enhance outdoor dining experiences. The brand prioritizes minimalism, functionality, and longevity, offering items perfect for activities such as hiking, camping, and picnicking. By focusing on quality and sustainability, our client aims to inspire responsible outdoor living while reducing waste and providing products that last longer.
About the Role
The client is seeking a Digital Marketing Director to lead and execute a strategic vision for their digital presence. This is a leadership role that requires both high-level strategy and hands-on execution to scale their direct-to-consumer (D2C) sales while maintaining their brand integrity. You’ll oversee all aspects of digital marketing, from paid media and email campaigns to affiliate partnerships, SEO, and analytics. As part of a small but driven team, you’ll have the freedom to innovate and the responsibility to deliver results.
What you’ll do:
Digital Strategy & Execution:
Develop and lead a comprehensive digital marketing strategy across paid media, email marketing, social platforms, SEO, and affiliate programs.
Own the marketing funnel, ensuring seamless execution of campaigns that drive growth and revenue.
Performance Marketing:
Scale and optimize campaigns on Google Ads, Meta Ads, and other paid platforms, achieving measurable ROI and increasing customer acquisition.
Build strategies for retargeting, lookalike audiences, and customer retention.
Email Marketing:
Leverage Klaviyo to design and manage email campaigns that increase engagement and drive repeat purchases.
Develop flows and automations to optimize customer journeys.
Affiliate & Collaborations:
Lead the growth of our affiliate program, building relationships with influencers and content creators to expand our reach.
Brand Collaborations: Seek opportunities to collaborate with other brands in the outdoor sector to grow brand recognition and create valuable partnerships.
SEO & Content Marketing:
Drive organic traffic through strategic SEO initiatives, including content creation and optimization.
Collaborate with the team on blog posts, landing pages, and other content efforts.
Analytics & Optimization:
Track, analyze, and report on KPIs to evaluate campaign performance and inform future strategies.
Continuously test, learn, and iterate to improve effectiveness across all channels.
Brafton
Mgadz Inc
Rakuten
NU-Directions Ltd
Penbrothers