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Demand Generation Manager - Netherlands or Germany

Remote:

Full Remote

Work from:

Germany

Offer summary

Qualifications:

Strong background in demand generation., Experience with marketing analytics and CRM platforms., Proven ability to drive leads and optimize campaign performance., Excellent analytical and data-driven decision-making skills..

Key responsabilities:

Develop and execute a multi-channel strategy.
Manage digital marketing campaigns across Europe.

Eye Security Computer Hardware & Networking Scaleup https://www.eye.security/

51 - 200 Employees

See more Eye Security offers

Job description

As the Demand Generation Leader at Eye Security, you will be responsible for developing and executing a comprehensive multi-channel demand generation strategy. Your primary focus will be on driving (sales-ready) leads and optimizing funnel conversion rates across Europe. You will work closely with the revenue team to align efforts with sales objectives, ensuring revenue goals are achieved. In addition, you will have the opportunity to innovate and challenge the status quo, constantly striving for new levels of performance. Leveraging your analytical skills, you will use data-driven insights to make informed decisions and optimise marketing campaigns. Collaboration will be key as you build strong relationships with sales and marketing teams, providing cross-functional leadership and driving discussions on key sales initiatives. Effective communication and a strong command of marketing analytics, automation, and CRM platforms are essential in this role.

What you will do:

Develop and execute a multi-channel demand generation strategy.
Collaborate with the Revenue function (SDRs and Sales) to align demand generation with sales efforts to achieve pipeline and revenue goals.
Both manage and execute digital marketing campaigns across Europe.
Hands on optimization of campaigns across the marketing and sales funnel to maximize leads, pipeline, revenue, and lifetime value while minimizing the cost of acquisition.
Continuously challenge the status quo, experiment, and take risks while maintaining a strong focus on measurement and analysis.
Leverage data to understand performance, trends, and issues, and provide data-driven recommendations for actionable changes.
Build strong relationships with sales and marketing teams, providing cross-functional leadership and drive discussions on key sales initiatives.
Effectively communicate project updates, timelines, processes, and results across relevant functions, showcasing the impact of DemGen.
Own the buying and implementation of the entire mar-tech stack, creating a fully integrated and scalable system.