Here’s why we need your help
We are seeking a curious and analytical Senior Advertising Performance Manager - Enterprise to review and analyze performance of client advertising campaigns. Performance managers play an important role in providing clear return on client investment in Recovery.com, as well as building trust and developing relationships with advertisers on the Recovery.com websites.
In this role, you will be partnered with the VP of Sales and be responsible for understanding the various levers we utilize to drive admissions for our advertising partners. You will be responsible for supporting the VP of Sales by providing metrics, insights and strategies for driving effective results for our Enterprise advertising partners. Your curiosity will drive you to dig deeper into the data and be the authority for understanding what makes advertisers successful on our platform. You analyze various data sets and partner with the VP of Sales to ensure that Enterprise advertisers recognize the maximum value from their advertising spend and renew and increase budgets as happy long-term clients. You will be called upon as the subject matter expert to present your findings directly to clients and internal stakeholders. You take initiative to lead process improvement efforts, cross-team collaborations, team training, and customer escalations.
Work Location
This role is required to be in office 2-3 days a week
How you know you’re being successful
- Enterprise clients are so pleased with the ROI they receive from their ad campaigns that they renew and expand their budgets with Recovery.com month over month
- The team is able to work together and with other teams due to a strong, efficient set of tools, systems, and processes
- Key KPIs are at or above expectations
We’ll expect you to do things like these
- Onboard new advertisers onto our platform which includes:
- Leading and managing the onboarding process, including implementing and testing digital attribution.
- Conducting in-depth client value analysis.
- Understanding our clients differentiators and strengths and ensuring that these are reflected in their profile and communicated to the ad ops team.
- Project managing the onboarding and measurably minimizing time to launch new accounts.
- Schedule and lead performance review meetings with clients looping in internal subject matter experts (SMEs) as needed.
- Develop a deep understanding of each advertisers’ unique needs, differentiators, and KPIs including cost per admit, call volume and their ideal client profile.
- Review advertiser KPIs and research any anomalies leveraging reporting platforms including Google analytics, Tableau, CRM data, and call tracking metrics.
- Maintain and adjust advertiser profiles to optimize exposure across the site.
- Identify and present budget expansion opportunities to the VP of Sales and work as a team to develop strategies on expanding Enterprise advertiser budgets.
- Monitor data leveraging Tableau and other data tools to analyze website traffic to identify inefficiencies in an advertiser’s media mix, as well as opportunities for ad placement & profile optimizations.
- Attend, engage, and present at customer onsite meetings and industry conferences.
- Identify product opportunities and collaborate with the Product team to pitch new product features for consideration.
- Identify new ways to leverage data and collaborate with the data team to incorporate these innovations into dashboards that can be leveraged by the broader team...
- Collaborate with our revenue operations, product and research teams to advocate for your advertising clients.
- Identify process improvement opportunities and collaborate with necessary stakeholders (including outside vendors and partners, when needed) to optimize.
- Mentor and coach junior members of the team (including new team members in employee onboarding).
- Assist with developing documentation like playbooks, templates, training materials, and other team resources.
- Invest in your own learning and development in the domain of digital ad performance.
Required Qualifications
- 5-7 years experience in a similar role
- A high degree of proficiency in generating reports and interpreting data
- Experience developing and implementing successful paid digital marketing campaigns in a leadership role
- Experience utilizing Google or Excel and pivot tables to combine & analyze data from various sources
- Experience as a customer-facing representative comfortable engaging with executive level customers
- Having a natural curiosity that drives you to seek out a deeper understanding of questions that you encounter
What we think will improve your chances of success
- Previous experience working in a digital advertising agency managing advertiser accounts
- Previous experience working with large multi-tiered organizations
- Results-oriented with a focus on driving growth and meeting business objectives
- Strong analytical and problem-solving skills with the ability to make data-driven decisions
- Experience in building reports in Google analytics, Tableau, or similar platforms
- Experience in the behavioral health space
- Experience or ability to learn and competently navigate platforms including our Customer Relationship Management (CRM) system, Tableau, Excel, Asana and others
- Demonstrated time management skills
- Experience working with other Teams or Departments to define, monitor and improve Key Performance Indicators (KPIs) for the revenue team
- Experience maintaining and updating customer data in SalesForce, HubSpot, Copper or a similar CRM platform
- Possess a “figure it out” mentality and actively engage in finding creative solutions to obstacles that you encounter
- Completed Bachelor's degree preferred
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
Travel Expectations
- Twice a year for company gatherings
- Up to 20% for customer onsite meetings and industry conferences
Compensation
The base salary range for this position is $70,000-80,000 plus on-target commission of $20,000 (uncapped), plus eligible benefits. Compensation may be adjusted based on tenure and experience.
Total Pay: $90,000 - $100,000 annual
Equity Options
In addition to your cash compensation, you will receive options to buy stock in Recovery.com at a set strike price. These options will vest on a four-year schedule and present an exciting opportunity to benefit from the upside of our company’s growth.
Quarterly Bonus
An additional 10% of base earnings is paid out quarterly when the company meets its revenue target.
Dane County Housing Stipend
We strongly value in-person work and collaboration, so for full-time employees residing in Dane County, we offer a housing stipend of $689/month in addition to your salary ($8,268/yr; half of the Fair Market Value of a 2BR apartment in Madison according to rentdata.org).
Benefits and Perks
This role is eligible for the following benefits and perks:
- Medical, Dental, and Vision Insurance (100% of premiums paid for employees, 50% of premiums paid for dependents)
- Short- and long-term disability and basic life insurance
- 401K (100% company match up to 3% and 50% on the next 2%)
- Paid time off, paid holidays, and leaves of absence
- Education Assistance (for educational coursework directly related to your role)
- Flexible hybrid and work-from-home policy
About Recovery.com
Each year, 90% of people who need addiction treatment don’t receive it. One of the major reasons is the difficulty in finding a treatment provider, and as people increasingly turn to the internet over family, friends, or medical professionals to find care, Recovery.com is making a difference in thousands of people’s lives by providing a comprehensive, user-friendly resource for finding addiction and mental health treatment.
Launched in 2017, Recovery.com is a late-stage startup based in Madison, WI, on a mission to be the the most trusted online resource for connecting patients and mental health providers. We are rapidly growing and profitable, and looking to aggressively capture the market opportunity as we scale to $100M ARR over the next 4 years.
Our core values aren’t just words to us! They define who we are and how we work. People who are successful at Recovery.com:
- Regularly show compassion and empathy for customers, patients, and fellow colleagues
- Display vulnerability by demonstrating authenticity with themselves and encouraging it in others
- Strive for growth and humbly seek to improve in all aspects of work
- Demonstrate joy and a positive attitude in every interaction, from office conversations to solving difficult problems
- Exhibit accountability by not only fulfilling their own responsibilities, but helping others in their work as well
- Embrace creativity by testing the norms and being open to new ideas
Equal Opportunity Statement
Recovery.com is an equal opportunity employer committed to diversity and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, veteran status, gender identity, race, religious beliefs, disability, sexual orientation, age, or any other protected characteristic. We value the talents of individuals from all backgrounds and actively seek a diverse workforce.
Our mission is to provide a fair and inclusive recruitment process for everyone, and reasonable accommodations are available to any applicant who may need them.
