Sr. Manager, Content & Social Media

Are you looking for a place where you can bring your drive?

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your drive to the table as we unlock new doors together, taking your career to the next level.

Bring your experience and be empowered to innovate.

The Franchise Development Sr. Manager, Content and Social Media  

drives impactful content strategies to support demand generation programs. This role is responsible for creating and distributing engaging content, analyzing marketing data, leveraging emerging technologies, and optimizing lead generation efforts. The Sr. Manager collaborates closely with franchise stakeholders to continuously improve lead pipeline outcomes. 

Primary Responsibilities: 

The Sr. Manager, Content and Social Media for the Franchise Development Marketing team is responsible for developing and executing content and social marketing strategies that drive interest in franchising opportunities across our diverse home services brands. This role will lead content creation and campaigns, utilizing both digital and traditional marketing tactics to attract potential franchise owners and grow the franchise pipeline. The Sr. Manager will work across various marketing channels to support franchise growth and drive engagement with target audiences. 

• Content Strategy & Creation: Lead content strategy for demand generation programs, including creating, sourcing, editing, and publishing engaging content (written, video, imagery) across channels to drive leads and conversions. 
• Collaboration & Storytelling: Partner with Franchise Development leaders to craft compelling narratives aligned with team objectives and strategic priorities. 
• Social Media Leadership: Develop and execute a results-driven social media strategy, targeting the right audiences across relevant platforms to meet engagement and lead-generation goals. 
• Content Calendar & Metrics: Manage a detailed content calendar with monthly KPIs and objectives. Regularly review analytics, generate reports, and use insights to optimize content performance. 
• Lead Generation Optimization: Work with vendors and internal teams to optimize lead flow through campaigns and CRM integration. 
• Cross-Brand & Campaign Support: Assist in executing cross-brand marketing initiatives and prioritize content/materials for campaigns based on impact and urgency. 
• Technology & Innovation: Stay ahead of emerging technologies to enhance content creation, distribution, and performance tracking. 
• Project and Vendor Management: Oversee multiple projects simultaneously, ensuring timely, budget-conscious delivery while maintaining strong organizational and communication standards. 
• Process Documentation: Create and maintain documentation for repeatable workflows and processes across teams. 
• Continuous Improvement: Leverage data-driven insights to refine strategies, optimize marketing tactics, and drive measurable results. 
• Perform other projects and duties as assigned. 

Bring your skills and be inspired to achieve success.

(Required qualifications)

• Proven experience in content strategy, creation, and distribution with measurable outcomes. 
• Strong writing and graphic design skills, able to transform ideas into engaging content. 
• Experience targeting audiences and creating tailored marketing campaigns. 
• Skilled in creating social media content that aligns with brand voice and drives engagement. 
• Expertise in social media platforms and strategies for increasing engagement. 
• Mastery of SEO and improving web content rankings. 
• Experience with marketing automation tools and CRM systems. 
• Analytical thinker with the ability to interpret data and make actionable recommendations. 
• Self-starter with strong project management skills, able to prioritize and manage multiple tasks in a fast-paced environment.  
• Ability to collaborate effectively across all levels of the organization and with external partners. 
• High computer literacy including strong experience with Microsoft Office Products, incl. Teams, Word, PowerPoint, Excel, and Outlook is required.   
• Be able to lift - up to 25 pounds. 

Education & Experience: 

Education: Associate or Bachelor’s degree in Marketing, Communications or related field.  

Experience:  

Minimum of 3-5 years of experience in marketing, advertising and/or communications; must include social media management experience 

Bring your goals and be enabled to reach them.

• Competitive Pay: Commensurate with experience
• Schedule: Full-time M-F – 8 AM to 5 PM
• Benefits: Check out our benefits offerings here
• Financial Benefits: Equity and annual bonus opportunities
• Perks: Paid time off, Paid holidays, Recess breaks, wellness programs

Physical Requirements: 

The physical demands described here are representative of those that must be met by an Associate to successfully perform the essential functions of this job.  The Associate should be able to stand, sit at an office space, see, hear and understand speech, communicate, lift computer equipment, supplies and materials, use office equipment and computers.  The Associate is exposed to typical office working conditions.  If requested by an applicant or employee, we may provide reasonable accommodations to enable individuals with disabilities to perform the essential job functions.  The above statements are intended to describe the general nature and level of work performed.  They are not intended to be construed as an exhaustive list of all duties required of personnel so classified. We have the exclusive right to alter this job description at any time without notice.  

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