Digital Marketer (Google Ads and Meta)

This is a remote position.

Google Ads Campaign Management

• Assemble, organize, and set up campaigns in Google Ads, including ad copy creation, creative asset coordination, and budget allocation.
  
• Conduct detailed keyword research to identify high-performing opportunities and refine targeting.
  

Meta Paid Ads and Organic Ads Management

• Develop and manage advertising campaigns on Facebook Ads, Instagram, and other Meta platforms.
  
• Create and execute strategies for both paid and organic ad campaigns to maximize engagement, reach, and conversions.
  
• Analyze performance metrics to optimize Meta ads and organic posts for better results.
  

Campaign Monitoring and Optimization

• Monitor performance across all advertising platforms, analyze data, and implement adjustments to improve ROI and CPA.
  
• Use conversion optimization techniques to boost campaign effectiveness across all channels.
  

Cross-Platform Advertising

• Manage advertising campaigns on additional platforms such as Twitter and emerging digital channels.
  
• Ensure all campaigns align with marketing objectives, brand guidelines, and audience expectations.
  

Analytics and Reporting

• Use web analytics tools (e.g., Google Analytics, Meta Analytics) to track performance, generate insights, and guide strategy.
  
• Collaborate with the marketing team to provide performance updates, insights, and actionable recommendations.
  

Industry Trends and Strategy Development

• Stay informed on industry trends, platform updates, and best practices in digital and social media advertising.
  
• Experiment with innovative strategies to enhance performance and expand audience reach.
  

• Proven experience managing Google Ads campaigns with a strong portfolio or case studies showcasing measurable success.
  
• Expertise in Meta platforms, including Facebook Ads Manager, Instagram Ads, and organic content management.
  
• Proficiency in conducting detailed keyword research, audience segmentation, and ad copy creation.
  
• Solid understanding of affiliate marketing, with experience in affiliate campaigns on Google and Meta platforms.
  
• Familiarity with SEO principles and integrating them into paid search and social media strategies.
  
• Hands-on experience with web analytics tools like Google Analytics and Meta Analytics.
  

• Experience with other advertising platforms, including Twitter Ads and emerging channels.
  
• Proficiency with advanced tools like Google Tag Manager, DoubleClick, and Looker Studio (formerly Google Data Studio).
  
• 3-5 years of hands-on experience in managing paid ad campaigns across multiple platforms.
  
• Strong social media management and content creation skills, with a focus on enhancing organic engagement.
  

Requirements

• Portfolio of sample works
  
• Tourism and marketing experience
  
• (Google Ads and Meta)
  

• HMO Coverage for eligible locations
  
• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job