SEO Manager (SA)

About Greenpark 

Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.  

Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.  

Our Values 

As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. 

What you’ll do 

• Execute SEO strategy across technical SEO, content (on-page), backlink strategy, etc. 

• Technical SEO auditing and monitoring, including error identification. 

• Recommendations for Tech SEO fixes and prioritisation by impact. 

• Content optimisation recommendations, including tags and titles. 

• Omni-channel category assessment creation.  

• Keyword research and taxonomy creation, and competitive gap analysis. 

• Identification of SEO performance blockers, and prioritisation of fixes. 

• Extracting, collating, and analysing web performance data and stats.  

• Develop materials, templates processes and methodologies to deliver ‘world-class’ SEO. 

• Deliver the unique Greenpark methodology in support of creating multi-market content at scale. 

• Support content teams to create and optimise assets that align with the SEO strategy. 

• Build capability and processes to monitor and report on SEO metrics and performance.  

• Assist in the creation of reports and dashboards for presentation to clients.  

• Research, plan, and build out content strategies for GPC clients. 

• Communicate SEO insights and expertise to clients. 

• Build out decks to support strategic search optimisation consulting.   

• Create, update, and summarise monthly SEO reports.  

• Support all account-related SEO activity.  

• Manage and validate (QA) freelancer outputs to meet highest standards.  

• Review multiple language work - especially around keyword discovery.  

• Create content briefs at scale for both projects and content hubs.  

• Review articles created for SEO quality assurance.  

• Recommend relevant content optimisations for maximum impact.   

• Supporting Head of Search on new business requirements and larger projects. 

• Where required, manage time and quality of freelancers and junior members of staff.  

• Liaise with the project management team to improve processes and resource management.  

About you 

• 4+ years of experience within the SEO industry 

• Experience within a similar role in an agency environment  

• Strong working knowledge of the latest SEO techniques and algorithm updates 

• Good knowledge of Google Webmaster Tools, Google Analytics and Google Search Console 

• A proven track record in delivering high performance SEO strategies for a range of clients 

• Excellent communication and client-facing skills 

• Working knowledge of HTML and CSS skills 

• Excellent presentation and reporting skills 

• A good working knowledge of WordPress and other CMS platforms