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Paid Media Executive

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
United Kingdom

Offer summary

Qualifications:

3+ years of PPC experience., Experience in B2B demand-generation campaigns., Deep understanding of various advertising platforms., Intermediate proficiency in Excel and Google Data Studio..

Key responsabilities:

  • Develop and manage paid media campaigns.
  • Collaborate with teams and produce reports.
Remote Choice logo
Remote Choice
2 - 10 Employees
About Remote Choice
Remote Choice is a recruitment organisation that helps businesses hire qualified staff based out in South Africa. We understand that finding the right employees for your business can be difficult, which is why we offer a bespoke service that takes care of everything for you. From sourcing candidates to conducting interviews, we'll make sure you find the perfect remote worker for your company. With years of experience in the industry, Remote Choice is the first choice for businesses to make sure they find the perfect match for each and every position. As you may know, businesses have been outsourcing more and more to South Africa in recent years, drawn by the country's large pool of talented professionals and the ever-changing view of remote working. Remote Choice are able to provide businesses with the staff they need at a fraction of the cost of hiring through your more traditional routes. Due to our extensive network in South Africa, we are able to find candidates with the right skills and experience for your requirements.
See more Remote Choice offers

Job description

This is a remote position.

Paid Media Executive

About This Role
Our client is actively seeking a Paid Media Executive to join their growing team. This role is pivotal in conceptualizing and managing paid media campaigns for their clients. As a Paid Media Executive, you will work cross-functionally with internal creative and digital stakeholders to produce and execute paid media programs across a range of platforms, including LinkedIn, Google, Reddit, X (Twitter), and more. You will contribute to and influence creative production, budgets, and strategies for campaign best practices, making data-led decisions with a continuous focus on optimizing performance. Your work will involve building reports, analyzing data, and producing actionable insights to drive results.



Requirements

Key Responsibilities

  • Develop campaign structures and set up campaigns within paid media platforms, adapting to work within multiple client platforms and their specific setups.
  • Collaborate with the Paid Media Manager and production team to transform client briefs into high-impact demand-generation PPC campaigns.
  • Lead on budget allocations, bid and spend strategies per campaign, ensuring both testing and performance goals are harmoniously addressed.
  • Work with copywriters and designers to construct high-impact campaign ideas, serving as the go-to specialist for assigned campaigns regarding ad types and PPC concept execution best practices.
  • Provide ongoing feedback and evaluation of campaign performance and activity, identifying and implementing optimizations at both the campaign and strategic levels.
  • Research target audience performance across PPC platforms to develop cohesive, flexible targeting strategies.
  • Compile data across all paid media platforms and create weekly/monthly reports, including key metrics, insights, and recommendations for optimizations and future strategy development.
  • Diligently and flawlessly execute assigned areas of every project.
  • Stay abreast of changes and new opportunities in the PPC space, proactively communicating key updates to the larger team.
  • Conduct competitor research for clients and compile findings into actionable insights.
  • Train and mentor associates on agency best practices.
  • Occasionally participate in client-facing meetings and presentations to support the account management team.

Essential Qualifications

  • 3+ years of PPC experience.
  • Experience running B2B demand-generation campaigns.
  • Deep understanding of Google Ad Manager, Google Display Network, Microsoft Advertising, and LinkedIn Advertising.
  • Up-to-date knowledge of the latest trends in PPC, including advertising formats, channels, and technologies, to improve campaign performance and provide client recommendations.
  • Intermediate-level proficiency in Excel (e.g., VLOOKUP, pivot tables, and chart building) and PowerPoint/Google Slides.
  • Intermediate-level understanding of Google Data Studio.
  • Familiarity with analytics tools such as Google Analytics and Adobe SiteCatalyst.
  • Excellent attention to detail.
  • Creative mindset.
  • Entrepreneurial spirit.

Desirable Qualifications

  • Experience with Reddit, Programmatic, Meta, and out-of-home media purchasing.

Desired Personality Traits

  • Forward-thinking, motivated, and possessing a strong sense of ownership.
  • Highly affable, collaborative, and positive in mindset.
  • Adept at problem-solving and clear, capable communication.

 

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

CheckPoint PPC (Software)Google Ad ManagerLinkedIn RecruiterDemand GenerationIBM Data StudioGoogle AnalyticsBudget ManagementData AnalysisMeta TagsSocial Media

Other Skills

  • Creativity
  • Problem Solving
  • Communication
  • Detail Oriented
Are you interested?

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