We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
Summary
We are searching for an innovative and results-driven Digital Marketing Manager to support the build and integration of digital marketing strategies within the Advanced Repair and Reconstruction (AR&R) platform.
The best candidate for this position is a marketing professional who has a passion for interactive design, new technologies, and forward-thinking digital marketing ideas that result in a seamless user experience to drive demand and build our brands. Experience working with eCommerce websites is a crucial element of this role.
The Digital Marketing Manager has proven experience with running and optimizing digital campaigns across channels (LinkedIn, Facebook, Google, Bing), keen understanding of marketing operations, and success with supporting web development projects. Likewise, this individual will also have knowledge in growing organic reach, online customer experience, and omnichannel advertising.
Reporting directly to the Senior Manager, Digital Marketing, this role will work collaboratively with the AR&R digital marketing team, AR&R product managers, and our corporate marketing organization.
The Digital Marketing Manager will be a key support arm for launching a new online ordering platform, as well as collaborating on a comprehensive omnichannel marketing strategy to generate web traffic and online orders.
Additionally, someone who has experience in a variety of MarTech (Salesforce, Marketo, Adobe) will be highly effective in this role.
Essential Duties and Responsibilities
Confirmed experience in running effective and profitable online advertising campaigns to increase user acquisition is a requirement of this position.
Work with Senior Manager to establish ongoing strategy, while handling and optimizing paid digital campaigns on all channels for multiple brands.
Alongside the digital marketing leadership team, responsible for success of the PRS eCommerce website launch through the project management of the new online ordering system development and launch for our plastic and reconstruction business, as well as handling the order process and site long-term.
Strong focus on organic digital strategy, including SEM, SEO, social media, email marketing, and website optimization.
Apply marketing campaign standard processes and find opportunities to improve the customer experience across multiple channels and tactics.
Define targeting and customer segmentation for campaign efforts across a variety of channels
Work in collaboration with the AR&R digital and global marketing teams, BU marketing communications team, and across BDX matrix organization and marketing community.
Qualifications
Bachelors required.
Minimum of 6 years of digital marketing experience, focused on online lead generation with a deep understanding of the online ordering and eCommerce activity, is crucial for this role.
Track record of establishing a measurably effective organic digital marketing strategy.
Marketing Technology superstar with applicable certification or experience with Adobe Suite (Adobe Experience Manager, Marketo, Adobe Analytics), SFDC, SAP Commerce Cloud.
Insight of the interconnected relationships not only between our systems, but across the whole omnichannel experience – from concept to execution.
Strong project management skills to ensure timely completion of projects and requirements. Experience with agile methodology, ticket management (JIRA), and project management software a plus.
Proactive mindset focused on continuous improvement and optimization to identify growth opportunities and achieve our business objectives, powered by performance marketing KPIs.
Understanding of current eCommerce and omnichannel marketing trends, strategies, and techniques.
Strong analytic skills with the ability to consume, organize, handle and present data
Ability to work and think at both the strategic and tactical levels and to collaborate and work with others in a complex environment
Confirmed experience in biotech, pharma, med-tech or health tech/digital health is preferred.
Travel
Ability to travel 10-15% of the time.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
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