Sr Director, Marketing Large Law/Law Schools

Are you passionate about leading a marketing a team?
Are you an experienced marketing professional?
 

About our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.

About the Role

The Sr. Director, Marketing, is responsible for leading a team of experienced marketers to develop the marketing strategy for the LexisNexis Large Law and Law School businesses. As a member of the leadership team, responsibilities strategic marketing planning and developing and implementing marketing programs that drive positive business outcomes. 

This is an exciting opportunity for an experienced results-driven marketer who possesses the confidence and skills lead a team and to collaborate and communicate across functions and levels, delivering the strategies, programs and assets that will most effectively drive new business and customer retention.  The Sr. Director, Marketing will lead a team to develop and test new programs, launch new products and track success. If you’re interested in leading a team of skilled marketers in a multifaceted position that includes working closely with a sales team to drive new sales, retain business ,and build preference among the next generation of lawyers, let’s connect. 

Responsibilities

• Quickly achieve product expertise and command of customer personas in the large law and law schools' markets. 

• Lead development of innovative marketing plans designed to drive strong lead and revenue growth, retention, law school student preference and brand equity 

• Collaborate closely with segment peers to ensure business outcome-focused plan development and excellence in execution.  Leverage best practices and assets from global marketing teams and colleagues for the greatest efficiency and unified messaging.   

• Craft simplified yet meaningful brand story to define the company’s core messages in the Large Law and Law Schools markets bringing to light competitive differentiators, reflecting Voice of Customer and improving win rates.   

• Lead strategic events initiatives, driving sales opportunities and promoting thought leadership, 

• Manage marketing team, developing their business and marketing skills and acumen while inspiring strong execution 

• Continually improve marketing effectiveness and efficiency, through A/B testing, piloting new programs and technology 

• Establish and achieve marketing expense budget goals, ensuring investments are aligned with business goals. 

• Provide clear visibility to senior leadership team on key monthly performance metrics and goals 

Requirements

• Undergraduate degree in communications/marketing/business. MBA or JD preferred 

• 10+ years B-to-B marketing experience, preferably with a SaaS or other technology solutions company 

• Solid knowledge of LexisNexis systems and services preferred 

• Proficiency in leveraging artificial intelligence technologies for marketing initiatives is highly valued. 

• Proven ability to design and execute marketing plans in a matrix environment; ability to support multiple client groups and work across the organization 

• Knows and applies marketing mix concepts (e.g., brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, customer segmentation) 

• Excellent writing and verbal communications skills with the flexibility to write for different audiences, including law firm leadership, academic and student audiences. 

• Excellent project management and presentation skills 

• Experience managing large integrated marketing campaigns on time and within budget 

• Must be comfortable making data-driven decisions and reporting results. 

Work in a way that works for you 

We promote a healthy work/life balance across the organization, with various flexible and remote working options available to employees 

Working with Us 

LexisNexis Legal & Professional is proud to be an equal-opportunity employer. We are committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Together, we are building a diverse and inclusive workplace. 

Working for you 

We believe in a healthy work/life balance. We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:  
 
- Comprehensive, multi-carrier health plan benefits  
- Disability insurance  
- Dependent care and commuter spending accounts  
- Life and accident insurance  
- Retirement benefits (salary investment plan/employer stock purchase plan)  
- Modern family benefits, including adoption and surrogacy 

About our Team 

LexisNexis is a data and analytics company with 10,500 colleagues serving customers in more than 150 countries. We’re one of the largest information and analytics companies on the planet. We design solutions that help our customers increase productivity, improve decision-making and outcomes, and be more successful.