Search Engine Optimization, Manager

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

Who we are. 

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands.

We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com and Web.com.

We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs.

The strength of our company lives in the intersection of our people, our customers, and our brands. 

We are looking for a Link Building Manager to lead and execute our link-building strategy at Bluehost and HostGator. This role is ideal for a highly motivated individual with experience in both Digital PR and competitive link profile analysis. The ideal candidate will spearhead our link acquisition efforts, working to secure high-quality, relevant backlinks that enhance our organic search visibility and drive traffic.

What you’ll do & how you’ll make your mark. 

• Lead Link-Building Strategy: Develop and execute a comprehensive link-building strategy that aligns with our SEO goals, focusing on acquiring links from high-authority and industry-relevant sites.

• Digital PR & Outreach: Build and maintain relationships with journalists, bloggers, and industry influencers to secure media coverage and backlinks.

• Competitive Analysis: Conduct competitor link profile analysis to identify gaps and opportunities for Web.com to secure high-value links.

• Team Leadership: Manage and mentor a team of junior link builders, providing guidance on outreach techniques, relationship building, and link quality assessments.

• Content Collaboration: Work closely with content teams to develop link-worthy content that appeals to target audiences and influencers.

• Performance Tracking: Set and track KPIs for link acquisition (e.g., number of links, link quality, success rate), ensuring continuous improvement and growth.

• Cross-Functional Collaboration: Collaborate with SEO, content, and marketing teams to ensure alignment of link-building efforts with broader marketing initiatives.

Who you are & what you’ll need to succeed. 

• 5+ years of experience in link building, outreach, or Digital PR.

• Strong understanding of SEO principles, with a focus on backlink acquisition and link profile health.

• Proven experience in securing high-authority backlinks from top-tier publications, blogs, and industry sites.

• Excellent communication and relationship-building skills for outreach to influencers and media.

• Experience managing or mentoring junior team members is a plus.

• Proficiency in SEO tools (e.g., Ahrefs, Moz, SEMrush) for link tracking and competitive analysis.

Preferred Qualifications:

• Experience in a fast-paced digital marketing or SEO environment.

• Strong project management skills to handle multiple outreach campaigns simultaneously.

• Ability to adapt to evolving search engine algorithms and SEO best practices.

KPIs:

• Number and quality of backlinks acquired monthly (focus on DA 40+).

• Outreach success rate (percentage of links secured from pitches).

• Referral traffic generated from new backlinks.

• Reduction in link gaps between Bluehost, HostGator and competitors.

Why you’ll love us. 

• We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.  

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well. 

• We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with Newfolders globally.  

• We care about you. At Newfold, taking care of our employees is our top priority. We make sure that cutting edge benefits are in place to for you. Some of the benefits you will have: We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community one domain at a time, one employee at a time.

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!  

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.