Marketing Copywriter

Since 2009, mindbodygreen has been leading the health & well-being conversation, providing our community with actionable content, experiences, and products to help them make meaningful change in their lives. 

mindbodygreen believes that the well-being world often overlooks marginalized voices. We are committed to building a workforce and community that reflects better representation in our team and everything we do. mindbodygreen encourages people from all backgrounds, ages, abilities, and experiences to apply for our roles. mindbodygreen is an equal opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

We are currently in search of a marketing copywriter to join our team to support our commerce businesses. Work collaboratively with our creative team to own and drive marketing copy across all aspects of the funnel to improve engagement, sales and bring the mindbodygreen brand to life.
 

Role/Responsibility

• Writing short-and long-form copy to optimize all steps of the funnel (ads, email, landing pages, PDPs) using your knowledge of sales and psychology to improve sales conversions and key engagement metrics

• Generate engaging and on-brand copy for various marketing channels, including website, email campaigns, social media, and advertising materials for both our online education and CPG business

• From crafting product descriptions and social media ads (especially Tiktok, Meta and Youtube) to developing email marketing campaigns and copy for  packaging, you'll have the opportunity to showcase your creativity and passion for writing while helping us connect with our audience on a deeper level

• Craft compelling product narratives and descriptions that highlight the features, benefits, and efficacy behind our products

• Help brief in paid ad concepts to drive new customer acquisition

• Ensure consistent messaging and tone of voice across brand communications, help evolve established brand voice as necessary

Qualifications

• 4+ years of experience as a copywriter in a agency or D2C brand, experience with supplements preferred

• Exceptional writing skills, with the ability to craft persuasive and compelling copy that drives action and engagement

• Proven track record driving business results through CRO and copy and/or ad copy that performs on social media (Meta, Tiktok)

• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

• Strong understanding of brand voice, tone, and storytelling principles

• Excellent communication and collaboration skills, with a proactive and solutions-oriented mindset

• Available digital portfolio or work samples

Benefits and Perks:

• Remote work (when not meeting with clients in person)

• Health insurance 

• Dental Insurance

• Vision Insurance

• Life Insurance

• FSA Eligibility 

• 401K Retirement Plan (optional)

• Access to all mindbodygreen classes

• Generous discount on mindbodygreen supplements and personal care

• Flexible Paid Time Off

• Paid Holidays

• Maternity / Paternity Leave